RegioGraph review
A broad location-planning suite for enterprise territory and market decisions.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
RegioGraph is geomarketing software for visualizing and analyzing customer, sales, location, territory, and market-potential data on digital maps. It is aimed at sales, marketing, expansion, controlling, and location-planning teams that need structured analysis across regions, stores, customers, and territories. The product is available through Analysis, Planning, and Strategy subscriptions, with 1-year and 3-year options. Its web and Windows availability supports both desktop analysis and browser-based sharing through TeamConnect.
The strongest fit is for organizations that need more than map visualization. RegioGraph supports drive-time zones, distances, catchment areas, sales-territory creation and optimization, territory assignment, hierarchy planning, and location evaluation. Demographic, household, income, and purchasing-power data can be analyzed alongside accessibility, competition, and market potential. The Planning subscription emphasizes sales territories, street-level customer analysis, and reporting, while Strategy focuses on location and expansion planning. Analysis covers regional and market analysis with maps and NIQ purchasing-power data for a European country.
Its ecosystem includes Bing Maps, TomTom Tele Atlas, Microsoft Excel, Microsoft Access, MapInfo, ESRI, Google Earth, CRM systems, and BI systems. RegioGraph can import address, postcode, coordinate, and map data in formats including MIF, SHP, RX5, KML, KMZ, CSV, XLS, and MDB, then export results to PDF, spreadsheets, images, and maps. Three-year subscriptions automatically supply new RegioGraph versions during the subscription. The trade-off is that there is no free plan or API access, so teams seeking programmatic integration or a lightweight mapping tool should consider an alternative. RegioGraph is better suited to enterprise planning teams with complex territory and location questions.
RegioGraph pros and cons
- Where it wins
- Combines catchment, demographic, competition, and purchasing-power analysis.
- Supports territory creation, optimization, assignment, and hierarchy planning.
- Connects with mapping, spreadsheet, CRM, BI, and browser collaboration tools.
- Where it doesn't
- No free plan is available.
- API access is not provided.
- Advanced planning spans separate subscription variants and terms.
RegioGraph fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update