Realzent
Realzent: A broad, WhatsApp-centered CRM for Indian property teams. Ranked #130 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: 14-day trial; best for indian brokerages wanting WhatsApp-centered workflows.
At a glance
- Editor score3.0 / 10
- Pricing14-day trial
- Best forIndian brokerages wanting WhatsApp-centered workflows
- Free planNo
- Paid from₹1,499/mo
- Automated follow-upYes
- Facts checked20 Sep 2026
Where it wins
- WhatsApp inbox, templates, broadcasts, and portal integrations
- AI scoring, microsites, and site-visit controls in one workflow
- RERA checks, GST invoicing, e-signatures, and websites
Where it doesn't
- No free plan; access starts with a paid subscription
- Web-only platform without a listed mobile app
- Brokerage plan pricing is not stated
Our verdict on Realzent
Realzent is a cloud-based real-estate CRM and business workspace for Indian agents, brokers, property consultants, and brokerages. It brings together a Kanban lead-to-deal pipeline, AI lead scoring, WhatsApp conversations, property microsites, site-visit management, RERA registration checks, GST brokerage invoicing, commission e-signatures, referrals, and professional agent websites. The focus is practical: consolidate spreadsheets, WhatsApp conversations, and property-portal enquiries into an India-focused workflow.
Pricing is subscription-based, with a 14-day free trial and no free plan. Annual billing starts at INR 1,199 per month. The monthly Starter plan costs INR 1,499 and includes BrokerOS CRM, ShowUpAI site visits, a professional agent website, WhatsApp CRM, RERA Intelligence, and email support. Growth costs INR 4,499 per month and adds unlimited leads and deals, 30 active PropCards, an AI Sales Assistant, reports and analytics, and priority support. Team costs INR 8,999 per month and adds unlimited PropCards, unlimited team seats, bulk lead import, dedicated onboarding, and SLA support. Brokerage adds unlimited RERA searches, white-label agent websites, custom branding and domain, advanced analytics and exports, and a dedicated account manager. GST is added at checkout.
The platform runs on the web and connects with 99acres, MagicBricks, Housing.com, WhatsApp Business API, and 90MM. Its strongest fit is a brokerage that wants WhatsApp-centered follow-up alongside portal leads, AI-assisted prioritization, verified site visits, automated post-sale referrals, and operational tools such as invoicing and e-signatures. CSV, XLSX, and XLS imports support migration from existing lead lists. Teams that require a native mobile app or a free starting tier should consider alternatives with those capabilities; Realzent is better suited to buyers ready for a paid, web-based operating system for property sales.
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Realzent pricing
All 4 Realzent plans and prices →
Realzent fact sheet
| Free plan | No |
|---|---|
| Paid from | ₹1,499/mo |
| Automated follow-up | Yes |
| Lead routing | Not verified |
| Property matching | Not verified |
| Website included | Yes |
| Mobile app | Not verified |
| Email marketing | Not verified |
| Lead import | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 5 integrations: 99acres, MagicBricks, Housing.com, WhatsApp Business API, 90MM |
| Pricing | 14-day trial (source) |
| Website | realzent.com |
| Facts checked | 20 Sep 2026 |
Realzent integrations
Realzent lists 5 integrations on its own site.
- 99acres
- MagicBricks
- Housing.com
- WhatsApp Business API
- 90MM
Alternatives to Realzent
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Realzent alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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