Realit
Realit: A web CRM for Indian teams that need attribution, automation, and structured follow-up. Ranked #140 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: 14-day trial; best for indian sales teams focused on campaign attribution.
At a glance
- Editor score3.0 / 10
- Pricing14-day trial
- Best forIndian sales teams focused on campaign attribution
- Free planNo
- Paid from₹3,999/user/mo
- Automated follow-upYes
- Facts checked20 Sep 2026
Where it wins
- Captures leads from major property portals, ads, and website forms
- Tracks campaigns from ad click through site visit and booking
- Combines WhatsApp, email, routing, pipelines, and AI analysis
Where it doesn't
- Web-only access may not suit teams seeking mobile workflows
- Does not include property-matching capabilities
- Annual Pro pricing starts at INR 3,999 per user per month
Our verdict on Realit
Realit is a paid, web-based CRM for Indian brokers, developers, founders, and real estate sales teams. It brings together leads from property portals, advertising platforms, website forms, WhatsApp, and email, then supports routing, follow-up, sales stages, team ownership, site-visit tracking, booking visibility, and AI-assisted performance analysis. The workflow covers inquiry, site visit, negotiation, token money, agreement, and registration, giving teams a structured path from initial lead to closure.
Pricing is organized into Pro, Enterprise, and Custom plans. Pro costs INR 3,999 per user per month when billed annually and includes core CRM workflows, portal capture, advanced WhatsApp automation, and AI-powered lead tracking and mapping. Enterprise costs INR 9,999 per user per month when billed annually, adding ROI visibility and richer automation alongside advanced WhatsApp automation and AI-powered lead tracking and mapping. Custom is designed for multi-project operations, with tailored onboarding, governance support, bespoke portal or API rollout, and advanced WhatsApp automation. A 14-day free trial is available.
Campaign attribution is a central strength. Realit connects 99acres, MagicBricks, Housing.com, Square Yards, Meta Ads, Google Ads, LinkedIn Ads, YouTube, Taboola, WhatsApp, and email, while reporting the path from ad click through site visit and booking. Lead routing and assignment rules can be organized by project or team, and automated WhatsApp sequences, response-time alerts, email campaigns, workload tracking, and CSV imports support ongoing sales operations. Teams that need campaign-level visibility and coordinated follow-up should consider Realit; teams seeking mobile access or property matching should choose a different CRM.
Your product? Our editors can test Realit in depth and publish a review, labelled as paid · from $149/mo →
Realit pricing
All 3 Realit plans and prices →
Realit fact sheet
| Free plan | No |
|---|---|
| Paid from | ₹3,999/user/mo |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Not verified |
| Website included | Not verified |
| Mobile app | Not verified |
| Email marketing | Yes |
| Lead import | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 11 integrations: 99acres, MagicBricks, Housing.com, Square Yards, Meta Ads, Google Ads … See all → |
| Pricing | 14-day trial (source) |
| Website | realit.in |
| Facts checked | 20 Sep 2026 |
Realit integrations
Realit lists 11 integrations on its own site.
- 99acres
- MagicBricks
- Housing.com
- Square Yards
- Meta Ads
- Google Ads
- LinkedIn Ads
- YouTube
- Taboola
Alternatives to Realit
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
Used Realit? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Realit for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Realit is listed in our Real Estate CRM Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/realit/"><img src="https://www.itechguides.com/best/badge/realit.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update