Realit review
A web CRM for Indian teams that need attribution, automation, and structured follow-up.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Realit is a paid, web-based CRM for Indian brokers, developers, founders, and real estate sales teams. It brings together leads from property portals, advertising platforms, website forms, WhatsApp, and email, then supports routing, follow-up, sales stages, team ownership, site-visit tracking, booking visibility, and AI-assisted performance analysis. The workflow covers inquiry, site visit, negotiation, token money, agreement, and registration, giving teams a structured path from initial lead to closure.
Pricing is organized into Pro, Enterprise, and Custom plans. Pro costs INR 3,999 per user per month when billed annually and includes core CRM workflows, portal capture, advanced WhatsApp automation, and AI-powered lead tracking and mapping. Enterprise costs INR 9,999 per user per month when billed annually, adding ROI visibility and richer automation alongside advanced WhatsApp automation and AI-powered lead tracking and mapping. Custom is designed for multi-project operations, with tailored onboarding, governance support, bespoke portal or API rollout, and advanced WhatsApp automation. A 14-day free trial is available.
Campaign attribution is a central strength. Realit connects 99acres, MagicBricks, Housing.com, Square Yards, Meta Ads, Google Ads, LinkedIn Ads, YouTube, Taboola, WhatsApp, and email, while reporting the path from ad click through site visit and booking. Lead routing and assignment rules can be organized by project or team, and automated WhatsApp sequences, response-time alerts, email campaigns, workload tracking, and CSV imports support ongoing sales operations. Teams that need campaign-level visibility and coordinated follow-up should consider Realit; teams seeking mobile access or property matching should choose a different CRM.
Realit pros and cons
- Where it wins
- Captures leads from major property portals, ads, and website forms
- Tracks campaigns from ad click through site visit and booking
- Combines WhatsApp, email, routing, pipelines, and AI analysis
- Where it doesn't
- Web-only access may not suit teams seeking mobile workflows
- Does not include property-matching capabilities
- Annual Pro pricing starts at INR 3,999 per user per month
Realit fact sheet, pricing and score →
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