Puraskar
Puraskar: A broad loyalty toolkit for salons managing branches, campaigns, rewards and referrals. Ranked #1 of 40 in Salon Loyalty Software by our editors (9.3/10); pricing: Free plan; best for multi-branch salons needing deep loyalty automation.
At a glance
- Editor score9.3 / 10
- PricingFree plan
- Best forMulti-branch salons needing deep loyalty automation
- Free planYes
- Paid from₹999/mo
- Points rewardsYes
- Facts checked21 Sep 2026
Where it wins
- Points, cashback, referrals, campaigns and reward marketplace
- Gamification, QR scan-to-earn and automated win-back campaigns
- Multi-branch controls, staff roles, CSV import and open API
Where it doesn't
- Free plan supports one branch, three staff accounts and 500 customers
- POS and CRM connectivity uses CSV import or an open API
- Paid plans add complexity as branch, staff and customer limits grow
Our verdict on Puraskar
Puraskar is a loyalty, rewards and cashback platform for Indian businesses, including salons and spas. It is designed for merchants that want to configure points and cashback wallets, manage redemptions, run referral programs, and engage customers through birthday, anniversary and win-back campaigns. Multi-branch management, staff roles, a customer self-service portal, gamification and scan-to-earn QR codes make it relevant to salon groups rather than only single-location operators.
The plan structure starts with Free at INR 0 per month, covering one branch, three staff accounts, 500 customers, 50 AI credits per month and Trade Network. Starter costs INR 999 per month and expands capacity to two branches, 10 staff accounts, 2,500 customers and 250 AI credits, while adding games, scan-to-earn, referrals and merchant branding orders. Growth costs INR 2,999 per month for five branches, 25 staff accounts, 10,000 customers and 1,000 AI credits. Business costs INR 7,999 per month for 20 branches, 100 staff accounts, 50,000 customers and 5,000 AI credits. Enterprise supports unlimited branches, staff and customers, with volume AI and marketplace credit plus dedicated onboarding.
Puraskar’s strongest fit is for salons that want loyalty to cover more than points: cashback, a reward marketplace, referral rewards, coupons, check-ins, spin-the-wheel, scratch cards and automated campaigns are included across its feature set. Web access is complemented by an open API for recording sales and managing customers, while POS and CRM data can be imported or exported in bulk through CSV. AI-assisted customer and sales entry and loyalty insights add another layer to the workflow. Salons with multiple branches and varied retention campaigns should find the breadth relevant; smaller teams may prefer the Free plan if its capacity is sufficient, while operators seeking a named, direct salon-POS connection may need to assess their CSV or API workflow.
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Puraskar pricing
All 5 Puraskar plans and prices →
Puraskar fact sheet
| Free plan | Yes |
|---|---|
| Paid from | ₹999/mo |
| Points rewards | Yes |
| Referral program | Yes |
| Membership plans | Not verified |
| POS integration | Yes |
| Automated campaigns | Yes |
| Member limit | 2500 members |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: POS systems via CSV import, CRM systems via CSV import, Billing or CRM systems via open API |
| Pricing | Free plan (source) |
| Website | puraskar.in |
| Facts checked | 21 Sep 2026 |
Puraskar integrations
Puraskar lists 3 integrations on its own site.
- POS systems via CSV import
- CRM systems via CSV import
- Billing or CRM systems via open API
Alternatives to Puraskar
- LumidaraA focused web platform combining salon booking, loyalty, referrals, and client campaigns.9.0
- LetstampA mobile loyalty platform with campaigns, POS connections, and a $32 monthly entry plan.8.8
- CuppacardA focused wallet-and-stamp loyalty tool for salons that want simple client re-engagement.8.6
See all Puraskar alternatives →
Puraskar vs the competition
- Puraskar vs Lumidara
- Puraskar vs Letstamp
- Puraskar vs Cuppacard
- Puraskar vs SALoyal
- Puraskar vs Lealtap
- Puraskar vs Bonobo Lite
Compare Puraskar with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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