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Head-to-head · Salon Loyalty Software

Puraskar vs Cuppacard

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Puraskar #1 in Salon Loyalty Software 9.3/10 Free plan Free plan✓ 4 of 5 features Visit Puraskar
Cuppacard #4 in Salon Loyalty Software 8.6/10 Free plan Free plan✓ 1 of 5 features Visit Cuppacard

Puraskar leads on 1 check, Cuppacard on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePuraskar · 9.3/10
  • Free planboth
  • Most featuresPuraskar · 4 of 5

Puraskar scores higher on our rubric for salon loyalty software: 9.3 against 8.6 out of 10; our editors rank them #1 and #4.

Puraskar leads on member limit: 2500 members versus 50 members.

Puraskar is the better fit for multi-branch salons needing deep loyalty automation. Cuppacard is the better fit for small businesses wanting simple wallet loyalty.

  • Puraskar fits best

    Multi-branch salons needing deep loyalty automation

  • Cuppacard fits best

    Small businesses wanting simple wallet loyalty

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Side by side

Feature Puraskar 9.3/10 Visit ↗ Cuppacard 8.6/10 Visit ↗
At a glance
Editor score 9.3 8.6
Ranking #1 in Salon Loyalty Software #4 in Salon Loyalty Software
Best for Multi-branch salons needing deep loyalty automation Small businesses wanting simple wallet loyalty
Pricing model Free plan + paid Free plan + paid
Starting price ₹999/mo £10/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Integrations 3 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business
Features Puraskar 4/5 · Cuppacard 1/5
Points rewards ✓ ✓
Referral program ✓ (best) Not checked yet
Membership plans Not checked yet Not checked yet
POS integration ✓ (best) Not checked yet
Automated campaigns ✓ (best) Not checked yet
Specs
Member limit 2500 members (best) 50 members
Our review
Pros
  • Points, cashback, referrals, campaigns and reward marketplace
  • Gamification, QR scan-to-earn and automated win-back campaigns
  • Multi-branch controls, staff roles, CSV import and open API
  • Free plan with custom schemes, branding, insights, and offers
  • Apple Wallet, Google Wallet, QR, and NFC stamp collection
  • Analytics, redemption tracking, and inactive-client notifications
Cons
  • Free plan supports one branch, three staff accounts and 500 customers
  • POS and CRM connectivity uses CSV import or an open API
  • Paid plans add complexity as branch, staff and customer limits grow
  • The loyalty and integration focus is narrower than campaign-heavy alternatives
  • The £20 Pro plan lists the same highlights as the £10 plan
  • Paid plans are based on monthly active users
Our verdict

Puraskar is a loyalty, rewards and cashback platform for Indian businesses, including salons and spas. It is designed for merchants that want to configure points and cashback wallets, manage redemptions, run referral programs, and engage…

Read the review →

Cuppacard is a digital loyalty platform for salons and other small businesses. It supports custom stamp-based schemes, branded offers, wallet passes, and customer activity tracking through a browser dashboard. Clients can collect stamps…

Read the review →
  1. PuraskarSalon Loyalty Software 9.3Free plan
  2. CuppacardSalon Loyalty Software 8.6Free plan

Strengths and trade-offs

  • Puraskar — where it wins

    • Points, cashback, referrals, campaigns and reward marketplace
    • Gamification, QR scan-to-earn and automated win-back campaigns
    • Multi-branch controls, staff roles, CSV import and open API

    Where it doesn't

    • Free plan supports one branch, three staff accounts and 500 customers
    • POS and CRM connectivity uses CSV import or an open API
    • Paid plans add complexity as branch, staff and customer limits grow

  • Cuppacard — where it wins

    • Free plan with custom schemes, branding, insights, and offers
    • Apple Wallet, Google Wallet, QR, and NFC stamp collection
    • Analytics, redemption tracking, and inactive-client notifications

    Where it doesn't

    • The loyalty and integration focus is narrower than campaign-heavy alternatives
    • The £20 Pro plan lists the same highlights as the £10 plan
    • Paid plans are based on monthly active users

More comparisons

All salon loyalty software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update