Puraskar review
A broad loyalty toolkit for salons managing branches, campaigns, rewards and referrals.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Puraskar is a loyalty, rewards and cashback platform for Indian businesses, including salons and spas. It is designed for merchants that want to configure points and cashback wallets, manage redemptions, run referral programs, and engage customers through birthday, anniversary and win-back campaigns. Multi-branch management, staff roles, a customer self-service portal, gamification and scan-to-earn QR codes make it relevant to salon groups rather than only single-location operators.
The plan structure starts with Free at INR 0 per month, covering one branch, three staff accounts, 500 customers, 50 AI credits per month and Trade Network. Starter costs INR 999 per month and expands capacity to two branches, 10 staff accounts, 2,500 customers and 250 AI credits, while adding games, scan-to-earn, referrals and merchant branding orders. Growth costs INR 2,999 per month for five branches, 25 staff accounts, 10,000 customers and 1,000 AI credits. Business costs INR 7,999 per month for 20 branches, 100 staff accounts, 50,000 customers and 5,000 AI credits. Enterprise supports unlimited branches, staff and customers, with volume AI and marketplace credit plus dedicated onboarding.
Puraskar’s strongest fit is for salons that want loyalty to cover more than points: cashback, a reward marketplace, referral rewards, coupons, check-ins, spin-the-wheel, scratch cards and automated campaigns are included across its feature set. Web access is complemented by an open API for recording sales and managing customers, while POS and CRM data can be imported or exported in bulk through CSV. AI-assisted customer and sales entry and loyalty insights add another layer to the workflow. Salons with multiple branches and varied retention campaigns should find the breadth relevant; smaller teams may prefer the Free plan if its capacity is sufficient, while operators seeking a named, direct salon-POS connection may need to assess their CSV or API workflow.
Puraskar pros and cons
- Where it wins
- Points, cashback, referrals, campaigns and reward marketplace
- Gamification, QR scan-to-earn and automated win-back campaigns
- Multi-branch controls, staff roles, CSV import and open API
- Where it doesn't
- Free plan supports one branch, three staff accounts and 500 customers
- POS and CRM connectivity uses CSV import or an open API
- Paid plans add complexity as branch, staff and customer limits grow
Puraskar fact sheet, pricing and score →
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