Podtrac
Podtrac: A free measurement platform with certified analytics, audience insights, attribution, and rankings. Ranked #4 of 26 in Podcast Analytics Software by our editors (7.8/10); pricing: Free plan; best for shows needing certified measurement and rankings.
At a glance
- Editor score7.8 / 10
- PricingFree plan
- Best forShows needing certified measurement and rankings
- Free planYes
- Unique listenersYes
- Founded2005
- Facts checked20 Sep 2026
Where it wins
- IAB-certified measurement is available in the base service
- Reports cover downloads, unique audience, demographics, and rankings
- Smart Links support promotion attribution and performance reporting
Where it doesn't
- Unique audience reporting requires 1,000 or more monthly unique downloads
- The dashboard is web-based rather than offered across multiple platforms
- Advanced reporting and network features require paid plans
Our verdict on Podtrac
Podtrac is a web-based podcast measurement and growth platform for podcasters, publishers, networks, advertisers, and agencies. Its base measurement service is free and uses data collected through a Podtrac prefix. The platform focuses on certified traffic measurement, audience reporting, promotion attribution, and industry visibility rather than production or hosting workflows. Shows that need a structured view of downloads, audience composition, rankings, and promotional performance will find its feature set closely aligned with those needs.
The free measurement service includes IAB-certified podcast traffic measurement, episode-, source-, and country-level download reports, unique monthly audience reporting, audience demographic surveys, Apple Podcasts and Spotify ranking tracking, and podcast industry rankings. The published plans show a Getting Started tier for basic Podtrac measurement. Grow Your Show adds advanced functionality, more report options, Smart Link, and click and download performance reports. Grow Your Show Plus adds podcast-to-podcast promotion, multiple Smart Links, and support for networks of shows. Enterprise is positioned for large podcasts or podcast networks. The plan structure gives smaller shows a free starting point while reserving broader reporting, promotion, and network capabilities for paid tiers.
Podtrac is strongest when measurement credibility, audience analysis, and ranking visibility matter together. Smart Links extend the platform beyond download reporting by connecting promotion activity with attribution, while demographic surveys add context to audience totals. The main constraint is the threshold attached to unique monthly audience reporting: free measurement reports require 1,000 or more unique downloads per month for that reporting. Its web-only delivery and focus on podcast analytics also make it less suitable for teams seeking a broader production, hosting, or multi-platform operations suite. Choose Podtrac for certified measurement and ranking-focused analysis; consider an alternative when those functions are secondary to a wider podcast workflow.
Podtrac pricing
All 4 Podtrac plans and prices →
Podtrac fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Unique listeners | Yes |
| Audience demographics | Yes |
| Attribution tracking | Yes |
| Ranking charts | Yes |
| Retention metrics | Not verified |
| Tracked shows | Not verified |
| Data retention | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan (source) |
| Website | analytics.podtrac.com |
| Facts checked | 20 Sep 2026 |
Alternatives to Podtrac
- ListenerBroad podcast, video, and social analytics for teams managing audience growth.9.4
- PodcastStats.comDetailed podcast analytics with a free starting point and paid API access.8.2
- AushaA broad podcast platform combining hosting, IAB-compliant analytics, distribution, and monetization.8.0
See all Podtrac alternatives →
Podtrac vs the competition
- Podtrac vs Listener
- Podtrac vs PodcastStats.com
- Podtrac vs Ausha
- Podtrac vs CoHost Prefix
- Podtrac vs Open Podcast
- Podtrac vs Podscribe
Compare Podtrac with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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