Podtrac vs CoHost Prefix

Podtrac7.8Visit CoHost Prefix7.6Visit

Higher score Podtrac #4 in Podcast Analytics Software 7.8/10 Free plan Free plan✓ 4 of 5 features Visit Podtrac

vs

CoHost Prefix #5 in Podcast Analytics Software 7.6/10 From $89/mo (annual) · 7-day trial ✓ 4 of 5 features Visit CoHost Prefix

• Podtrac fits best

  Shows needing certified measurement and rankings

• CoHost Prefix fits best

  B2B podcasts needing audience intelligence

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Side by side

Feature	Podtrac 7.8/10 Visit ↗	CoHost Prefix 7.6/10 Visit ↗
At a glance
Editor score	7.8	7.6
Ranking	#4 in Podcast Analytics Software	#5 in Podcast Analytics Software
Best for	Shows needing certified measurement and rankings	B2B podcasts needing audience intelligence
Pricing model	Free plan + paid	Paid
Starting price	Not published	$89/mo
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email	Email, Docs
Compliance	GDPR	GDPR
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Podtrac 4/5 · CoHost Prefix 4/5
Unique listeners	✓	✓
Audience demographics	✓	✓
Attribution tracking	✓	✓
Ranking charts	✓ (best)	Not published
Retention metrics	Not published	✓ (best)
Specs
Tracked shows	Not published	Not published
Data retention	Not published	Not published
Our review
Pros	IAB-certified measurement is available in the base service Reports cover downloads, unique audience, demographics, and rankings Smart Links support promotion attribution and performance reporting	B2B insights across companies, industries, roles, and seniority Tracks unique listeners, demographics, psychographics, and attribution Works with six podcast hosting platforms without migrating hosts
Cons	Unique audience reporting requires 1,000 or more monthly unique downloads The dashboard is web-based rather than offered across multiple platforms Advanced reporting and network features require paid plans	Starts at $89 per show per month on annual billing Prefix does not include AI transcriptions or consumption data Enterprise pricing is not stated in the published plans
Our verdict	Podtrac is a web-based podcast measurement and growth platform for podcasters, publishers, networks, advertisers, and agencies. Its base measurement service is free and uses data collected through a Podtrac prefix. The platform focuses on… Read the review →	CoHost Prefix adds an analytics prefix to an existing podcast RSS feed, giving brands, agencies, networks, and creators analytics without changing podcast hosts. Its focus is B2B audience intelligence: the product covers companies,… Read the review →

Strengths and trade-offs

• Podtrac — where it wins

  • IAB-certified measurement is available in the base service
  • Reports cover downloads, unique audience, demographics, and rankings
  • Smart Links support promotion attribution and performance reporting

  Where it doesn't

  • Unique audience reporting requires 1,000 or more monthly unique downloads
  • The dashboard is web-based rather than offered across multiple platforms
  • Advanced reporting and network features require paid plans

• CoHost Prefix — where it wins

  • B2B insights across companies, industries, roles, and seniority
  • Tracks unique listeners, demographics, psychographics, and attribution
  • Works with six podcast hosting platforms without migrating hosts

  Where it doesn't

  • Starts at $89 per show per month on annual billing
  • Prefix does not include AI transcriptions or consumption data
  • Enterprise pricing is not stated in the published plans

• Podtrac7.8/10 · Free plan

  A free measurement platform with certified analytics, audience insights, attribution, and rankings.

  Visit PodtracFull verdict →
• CoHost Prefix7.6/10 · From $89/mo (annual) · 7-day trial

  A focused choice for B2B podcasts that need audience intelligence and attribution.

  Visit CoHost PrefixFull verdict →