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Head-to-head · Podcast Analytics Software

Podtrac vs Open Podcast

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Podtrac #4 in Podcast Analytics Software 7.8/10 Free plan Free plan✓ 4 of 5 features Visit Podtrac
Open Podcast #6 in Podcast Analytics Software 7.4/10 From €39/mo · 30-day trial ✓ 2 of 5 features Visit Open Podcast

Podtrac leads on 4 checks, Open Podcast on 1, and 1 is even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePodtrac · 7.8/10
  • Free planonly Podtrac
  • Most featuresPodtrac · 4 of 5

Podtrac scores higher on our rubric for podcast analytics software: 7.8 against 7.4 out of 10; our editors rank them #4 and #6.

Podtrac offers free plan; Open Podcast doesn't. Podtrac offers unique listeners; Open Podcast doesn't publish it. Podtrac offers attribution tracking; Open Podcast doesn't publish it. Podtrac offers ranking charts; Open Podcast doesn't publish it. Open Podcast offers retention metrics; Podtrac doesn't publish it.

Podtrac is the better fit for shows needing certified measurement and rankings. Open Podcast is the better fit for agencies needing cross-platform reports.

  • Podtrac fits best

    Shows needing certified measurement and rankings

  • Open Podcast fits best

    Agencies needing cross-platform reports

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Podtrac 7.8/10 Visit ↗ Open Podcast 7.4/10 Visit ↗
At a glance
Editor score 7.8 7.4
Ranking #4 in Podcast Analytics Software #6 in Podcast Analytics Software
Best for Shows needing certified measurement and rankings Agencies needing cross-platform reports
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Support Email Email
Compliance GDPR GDPR
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Podtrac 4/5 · Open Podcast 2/5
Unique listeners ✓ (best) Not published
Audience demographics ✓ ✓
Attribution tracking ✓ (best) Not published
Ranking charts ✓ (best) Not published
Retention metrics Not published ✓ (best)
Specs
Tracked shows Not published 1 shows
Data retention Not published Not published
Our review
Pros
  • IAB-certified measurement is available in the base service
  • Reports cover downloads, unique audience, demographics, and rankings
  • Smart Links support promotion attribution and performance reporting
  • Combines Spotify, Apple Podcasts, YouTube, and host analytics
  • Automates PDF delivery with custom periods and unlimited reports
  • Adds retention, demographics, exports, dashboards, SQL, and MCP access
Cons
  • Unique audience reporting requires 1,000 or more monthly unique downloads
  • The dashboard is web-based rather than offered across multiple platforms
  • Advanced reporting and network features require paid plans
  • Starts at €39 per month with no permanent free plan
  • API-only platform coverage may limit accessibility for some teams
  • Advanced branding and customization require higher-priced Agency plans
Our verdict

Podtrac is a web-based podcast measurement and growth platform for podcasters, publishers, networks, advertisers, and agencies. Its base measurement service is free and uses data collected through a Podtrac prefix. The platform focuses on…

Read the review →

Open Podcast combines podcast analytics from Spotify, Apple Podcasts, YouTube, and podcast hosts into automated reports. It is aimed at individual podcasters, teams, agencies, larger podcast portfolios, and analytics developers. Its…

Read the review →
  1. PodtracPodcast Analytics Software 7.8Free plan
  2. Open PodcastPodcast Analytics Software 7.4From €39/mo · 30-day trial

Strengths and trade-offs

  • Podtrac — where it wins

    • IAB-certified measurement is available in the base service
    • Reports cover downloads, unique audience, demographics, and rankings
    • Smart Links support promotion attribution and performance reporting

    Where it doesn't

    • Unique audience reporting requires 1,000 or more monthly unique downloads
    • The dashboard is web-based rather than offered across multiple platforms
    • Advanced reporting and network features require paid plans

  • Open Podcast — where it wins

    • Combines Spotify, Apple Podcasts, YouTube, and host analytics
    • Automates PDF delivery with custom periods and unlimited reports
    • Adds retention, demographics, exports, dashboards, SQL, and MCP access

    Where it doesn't

    • Starts at €39 per month with no permanent free plan
    • API-only platform coverage may limit accessibility for some teams
    • Advanced branding and customization require higher-priced Agency plans
  • Podtrac7.8/10 · Free plan

    A free measurement platform with certified analytics, audience insights, attribution, and rankings.

    Visit PodtracFull verdict →
  • Open Podcast7.4/10 · From €39/mo · 30-day trial

    A reporting-focused analytics platform for agencies managing podcast portfolios.

    Visit Open PodcastFull verdict →

More comparisons

All podcast analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update