Podtrac vs Podscribe

Podtrac7.8Visit Podscribe7.2Visit

Higher score Podtrac #4 in Podcast Analytics Software 7.8/10 Free plan Free plan✓ 4 of 5 features Visit Podtrac

vs

Podscribe #7 in Podcast Analytics Software 7.2/10 From $250/mo ✓ 4 of 5 features Visit Podscribe

• Podtrac fits best

  Shows needing certified measurement and rankings

• Podscribe fits best

  Advertisers needing attribution and lift measurement

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Side by side

Feature	Podtrac 7.8/10 Visit ↗	Podscribe 7.2/10 Visit ↗
At a glance
Editor score	7.8	7.2
Ranking	#4 in Podcast Analytics Software	#7 in Podcast Analytics Software
Best for	Shows needing certified measurement and rankings	Advertisers needing attribution and lift measurement
Pricing model	Free plan + paid	Paid
Starting price	Not published	$250/mo
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web
Support	Email	Email, Docs
Compliance	GDPR	SOC 2, GDPR
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Podtrac 4/5 · Podscribe 4/5
Unique listeners	✓	✓
Audience demographics	✓	✓
Attribution tracking	✓	✓
Ranking charts	✓	✓
Retention metrics	Not published	Not published
Specs
Tracked shows	Not published	Not published
Data retention	Not published	60 mo
Our review
Pros	IAB-certified measurement is available in the base service Reports cover downloads, unique audience, demographics, and rankings Smart Links support promotion attribution and performance reporting	Connects ad exposure to site visits and purchases with multi-touch attribution Adds incrementality testing, reach, frequency, and audience-overlap reporting Covers podcast, streaming, CTV, video, YouTube, and radio campaigns
Cons	Unique audience reporting requires 1,000 or more monthly unique downloads The dashboard is web-based rather than offered across multiple platforms Advanced reporting and network features require paid plans	Requires a $250 monthly platform fee before usage charges Impression-based pricing adds cost as campaign volume increases No standard free trial is offered
Our verdict	Podtrac is a web-based podcast measurement and growth platform for podcasters, publishers, networks, advertisers, and agencies. Its base measurement service is free and uses data collected through a Podtrac prefix. The platform focuses on… Read the review →	Podscribe is a measurement platform for advertisers, agencies, and publishers running podcast, streaming-audio, YouTube, CTV, video, and radio campaigns. Its core use case is connecting advertising exposure with outcomes through… Read the review →

Strengths and trade-offs

• Podtrac — where it wins

  • IAB-certified measurement is available in the base service
  • Reports cover downloads, unique audience, demographics, and rankings
  • Smart Links support promotion attribution and performance reporting

  Where it doesn't

  • Unique audience reporting requires 1,000 or more monthly unique downloads
  • The dashboard is web-based rather than offered across multiple platforms
  • Advanced reporting and network features require paid plans

• Podscribe — where it wins

  • Connects ad exposure to site visits and purchases with multi-touch attribution
  • Adds incrementality testing, reach, frequency, and audience-overlap reporting
  • Covers podcast, streaming, CTV, video, YouTube, and radio campaigns

  Where it doesn't

  • Requires a $250 monthly platform fee before usage charges
  • Impression-based pricing adds cost as campaign volume increases
  • No standard free trial is offered

• Podtrac7.8/10 · Free plan

  A free measurement platform with certified analytics, audience insights, attribution, and rankings.

  Visit PodtracFull verdict →
• Podscribe7.2/10 · From $250/mo

  A broad measurement platform for advertisers that need attribution, lift testing, and cross-channel reporting.

  Visit PodscribeFull verdict →