People.ai Forecasting review
Broad activity capture and AI forecasting for complex revenue operations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
People.ai Forecasting, now branded as Backstory, is a revenue intelligence platform for sales leaders, revenue operations teams, and executives. It connects CRM records with emails, meetings, calls, chats, and other activity data to give teams a broader view of pipeline performance. Forecasting, pipeline visibility, deal-risk identification, deal summaries, historical deal analysis, and recommended next-best actions support organizations managing complex sales motions and enterprise-scale revenue operations.
Forecast analysis is a central strength. Forecast waterfall charts show week-over-week or quarter-over-quarter changes, while AI-powered risk headlines and risk categorization help surface potential issues in active deals. Deal summaries add potential risks and next steps, and historical analysis can provide context for current opportunities. Automatic activity capture, CRM synchronization, and activity matching are designed to connect revenue activity with the records used for forecasting and pipeline management.
The platform also has broad ecosystem coverage. Integrations include Salesforce, Oracle, Microsoft Dynamics, Gmail, Google Workspace, Microsoft 365, Outlook, Exchange On-Premises, Zoom, Webex, Microsoft Teams, Google Meet, Gong, Slack, and LinkedIn Sales Navigator. Revenue data is available through APIs and AI assistants, with web and API access listed as supported platforms. Pricing is usage-based and quote-only, so the buying process is oriented toward organizations evaluating a broader revenue operations deployment. People.ai Forecasting is a strong fit for enterprise teams that need multi-source activity capture, forecast risk signals, and detailed pipeline analysis. Teams seeking a narrowly focused forecasting tool or a simpler pricing path may prefer a more limited product.
People.ai Forecasting pros and cons
- Where it wins
- Forecast waterfalls show week-over-week and quarter-over-quarter changes
- Captures emails, meetings, calls, and chats automatically
- Supports CRM, collaboration, conferencing, and sales intelligence integrations
- Where it doesn't
- Usage-based, quote-only pricing makes budgeting less direct
- Broad revenue operations scope may exceed narrow team needs
- Primarily suited to organizations with complex sales motions
People.ai Forecasting fact sheet, pricing and score →
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