PeerIntent
PeerIntent: A focused intent layer for vendors that need account-level research and competitor signals. Ranked #23 of 23 in Buyer Intent Data Software by our editors (6.0/10); pricing: Free plan; best for large vendors seeking peer-research intent signals.
At a glance
- Editor score6.0 / 10
- PricingFree plan
- Best forLarge vendors seeking peer-research intent signals
- Free planYes
- Paid from$50,000/unit/yr
- Account identificationYes
- Founded2012 · New York, NY, United States
- Facts checked20 Sep 2026
Where it wins
- Identifies companies researching your products and competitors
- Delivers company-level signals through API and CSV
- Connects with Salesforce, HubSpot, Marketo, and ABM tools
Where it doesn't
- Paid intent packages cost $50,000 or $70,000 annually per product
- Signals focus on research activity on PeerSpot
- Weekly reporting may not fit real-time outreach programs
Our verdict on PeerIntent
PeerIntent is a buyer-intent product from PeerSpot for B2B software vendors that want to identify companies researching their products and competitors. It provides company-level research signals, competitor tracking, and activity data for demand generation, targeted outbound, account-based marketing, and sales prioritization. The product is delivered through the web and API, with CSV delivery also available. Large vendors with established sales and marketing operations are the clearest fit, while smaller teams may find the enterprise-oriented package structure difficult to justify.
Pricing separates the free listing package from the buyer-intent offering. Get Listed costs $0 per product per year and includes listing control, unlimited users, AWS and Google Cloud Marketplace syndication, and AI review capture. PeerSpot.ai + Managed Capture costs $50,000 per product per year and adds managed interview capture, a client dashboard, LLM citations reporting, and unlimited content and users. AI Package + Intent costs $70,000 per product per year and includes weekly PeerIntent reports plus identification of companies reading your reviews and competitors’ reviews. PeerIntent is included in this $70,000 tier, making the paid product a substantial enterprise purchase rather than an extension of the free listing.
Its strongest practical advantage is ecosystem fit. PeerIntent lists integrations with Salesforce, Pardot, Eloqua, HubSpot, Marketo, LinkedIn, Bombora, 6sense, and Demandbase, while API and CSV delivery support custom workflows. Weekly intent reports can help teams prioritize outreach around buyer activity, but the weekly refresh cadence is less suited to programs requiring immediate signals. Choose PeerIntent when PeerSpot research behavior is relevant to your market and the budget supports account-based execution. Consider an alternative when you need broader intent coverage or more frequent updates.
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PeerIntent pricing
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PeerIntent fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $50,000/unit/yr |
| Account identification | Yes |
| Competitor intent | Yes |
| CRM synchronization | Yes |
| API access | Not verified |
| Data refresh | Weekly |
| Intent history window | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Salesforce, Pardot, Eloqua, HubSpot, Marketo, LinkedIn … |
| Pricing | Free plan (source) |
| Website | company.peerspot.com |
| Facts checked | 20 Sep 2026 |
PeerIntent integrations
PeerIntent lists 9 integrations on its own site.
- Salesforce
- Pardot
- Eloqua
- HubSpot
- Marketo
- Bombora
- 6sense
- Demandbase
Alternatives to PeerIntent
- 6senseA broad buyer-intent and sales-intelligence platform for enterprise ABM teams.9.4
- DemandbaseBroad account, contact, intent, and buying-group intelligence for enterprise revenue teams.9.2
- HG InsightsA broad account-intelligence platform combining intent, technographics, contacts, and GTM workflows.9.0
See all PeerIntent alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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