Oracle Responsys
Oracle Responsys: Enterprise B2C teams get coordinated campaigns, event-driven journeys and personalization. Ranked #6 of 27 in Customer Engagement Software by our editors (8.7/10); pricing: Pricing on request; best for large enterprises running cross-channel campaigns.
At a glance
- Editor score8.7 / 10
- PricingPricing on request
- Best forLarge enterprises running cross-channel campaigns
- Founded1977 · Austin, Texas, USA
- Facts checked20 Sep 2026
Where it wins
- Coordinates email, SMS, mobile, push and web messaging
- Combines audience targeting with event-driven customer journeys
- Includes forms, personalization, testing and campaign reporting
Where it doesn't
- Subscriptions require contacting Oracle for pricing
- Integration details emphasize Oracle and enterprise applications
- Support channels listed are community and documentation
Our verdict on Oracle Responsys
Oracle Responsys is a cloud-based campaign management platform for B2C marketing teams coordinating customer engagement across channels. It brings together email, SMS, mobile, push and web messaging with audience segmentation, event-driven journeys, dynamic content and personalization. The combination is aimed at enterprise lifecycle marketing rather than teams looking for a narrowly focused email tool. Large organizations that need to orchestrate campaigns across touchpoints are the clearest fit; smaller teams with simpler campaign needs may find its enterprise positioning more than they need.
The campaign workflow spans planning and measurement: marketers can build native hosted web forms, test campaigns with A/B and multivariate testing, and review campaign analytics and reporting. Event-driven journeys and audience targeting help connect messages to customer activity, while REST APIs and secure data transfer support data exchange. These capabilities make Responsys a broader engagement environment than a basic channel-sending service, especially for teams that want forms, personalization and reporting alongside orchestration.
Oracle's ecosystem is a notable consideration. Listed integrations include Oracle Integration, Oracle Commerce, CRM applications and sales-automation applications, so organizations using Oracle and enterprise systems may find a more natural fit than those seeking a tool centered on a different ecosystem. Responsys is cloud deployed and includes SSO/SAML compliance support; support channels include community and documentation. Oracle does not offer a standard public subscription price for Responsys, so buyers need to contact sales to discuss subscription terms. Choose it for enterprise cross-channel campaign coordination; consider alternatives if transparent self-serve pricing or a lighter-weight campaign tool is central to the decision.
Your product? Our editors can test Oracle Responsys in depth and publish a review, labelled as paid · from $149/mo →
Oracle Responsys pricing
Oracle Responsys fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Engagement channels | Not verified |
| Campaign automation | Not verified |
| In-app engagement | Not verified |
| Audience segmentation | Not verified |
| Mobile push | Not verified |
| Included contacts | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SSO/SAML |
| Support | Community, Docs |
| Built for | Enterprise (editorial estimate) |
| Integrations | 4 integrations: Oracle Integration, Oracle Commerce, CRM applications, sales-automation applications |
| Pricing | Pricing on request |
| Website | oracle.com |
| Facts checked | 20 Sep 2026 |
Oracle Responsys integrations
Oracle Responsys lists 4 integrations on its own site.
- Oracle Integration
- Oracle Commerce
- CRM applications
- sales-automation applications
Alternatives to Oracle Responsys
- BrazeOrchestrate personalized journeys across messaging channels, with sales-led pricing.9.3
- Infobip Customer Engagement PlatformAn enterprise engagement suite for automating journeys across 15+ channels.9.1
- IntercomA support-centered customer engagement platform combining messaging, ticketing, automation, and AI.9.0
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Oracle Responsys vs the competition
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Also Ranked In
Oracle Responsys is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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