Salesforce Marketing Cloud Engagement vs Oracle Responsys

Salesforce Marketing Cloud Engagement8.8Visit Oracle Responsys8.7Visit

Higher score Salesforce Marketing Cloud Engagement #5 in Customer Engagement Software 8.8/10 Paid ✓ 0 of 4 features Visit Salesforce

vs

Oracle Responsys #6 in Customer Engagement Software 8.7/10 Pricing on request ✓ 0 of 4 features Try Oracle Responsys

• Salesforce Marketing Cloud Engagement fits best

  Salesforce-centered enterprise marketing teams

• Oracle Responsys fits best

  Large enterprises running cross-channel campaigns

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Side by side

Feature	Salesforce Marketing Cloud Engagement 8.8/10 Visit ↗	Oracle Responsys 8.7/10 Visit ↗
At a glance
Editor score	8.8	8.7
Ranking	#5 in Customer Engagement Software	#6 in Customer Engagement Software
Best for	Salesforce-centered enterprise marketing teams	Large enterprises running cross-channel campaigns
Pricing model	Paid	Paid
Starting price	$2,000/mo	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Community, Docs	Community, Docs
Compliance	SOC 2, ISO 27001	SSO/SAML
Integrations	4 integrations	4 integrations
Built for	Mid-market, Enterprise	Enterprise
Features Salesforce Marketing Cloud Engagement 0/4 · Oracle Responsys 0/4
Campaign automation	Not checked yet	Not checked yet
In-app engagement	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
Mobile push	Not checked yet	Not checked yet
Specs
Engagement channels	Not checked yet	Not checked yet
Included contacts	Not checked yet	Not checked yet
Our review
Pros	Journey Builder supports multi-channel customer journeys. Salesforce CRM integrations connect Sales, Service, and Commerce Cloud. Email, mobile, segmentation, automation, and analytics work in one platform.	Coordinates email, SMS, mobile, push and web messaging Combines audience targeting with event-driven customer journeys Includes forms, personalization, testing and campaign reporting
Cons	Annual pricing starts at $2,000 per organization per month. The platform is closely tied to the Salesforce ecosystem. Forms require Experience Cloud and Marketing Cloud Connect setup.	Subscriptions require contacting Oracle for pricing Integration details emphasize Oracle and enterprise applications Support channels listed are community and documentation
Our verdict	Salesforce Marketing Cloud Engagement is a cloud marketing automation platform for mid-market and enterprise organizations managing customer communications across email, mobile, and web channels. Its toolkit includes Email Studio, Mobile… Read the review →	Oracle Responsys is a cloud-based campaign management platform for B2C marketing teams coordinating customer engagement across channels. It brings together email, SMS, mobile, push and web messaging with audience segmentation, event-driven… Read the review →

Strengths and trade-offs

• Salesforce Marketing Cloud Engagement — where it wins

  • Journey Builder supports multi-channel customer journeys.
  • Salesforce CRM integrations connect Sales, Service, and Commerce Cloud.
  • Email, mobile, segmentation, automation, and analytics work in one platform.

  Where it doesn't

  • Annual pricing starts at $2,000 per organization per month.
  • The platform is closely tied to the Salesforce ecosystem.
  • Forms require Experience Cloud and Marketing Cloud Connect setup.

• Oracle Responsys — where it wins

  • Coordinates email, SMS, mobile, push and web messaging
  • Combines audience targeting with event-driven customer journeys
  • Includes forms, personalization, testing and campaign reporting

  Where it doesn't

  • Subscriptions require contacting Oracle for pricing
  • Integration details emphasize Oracle and enterprise applications
  • Support channels listed are community and documentation

• Salesforce Marketing Cloud Engagement8.8/10 · Paid

  A Salesforce-centered suite for complex, high-volume customer journeys and campaigns.

  Visit SalesforceFull verdict →
• Oracle Responsys8.7/10 · Pricing on request

  Enterprise B2C teams get coordinated campaigns, event-driven journeys and personalization.

  Try Oracle ResponsysFull verdict →