Oktopost review
A LinkedIn-first social selling platform for advocacy, analytics, and revenue attribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Oktopost is a B2B social media management platform for marketing and sales teams that need to connect social activity with revenue outcomes. Its LinkedIn-first approach supports publishing and analytics alongside multi-channel publishing for X, Facebook, and Instagram. Teams can also manage employee advocacy, social listening, shared inbox activity, account-level engagement intelligence, and pipeline and revenue attribution. The platform is positioned for mid-market and enterprise B2B organizations, with web, iOS, Android, and API access.
The plan structure separates core social operations from enterprise administration. Professional includes a social calendar, Social BI, social inbox, AI Assist, approvals, and CRM and marketing-automation integrations. Advanced includes everything in Professional and adds SAML SSO, SCIM provisioning, compliance features, multiple workflows, and the Oktopost API. Integrations span Salesforce, HubSpot, Marketo, Microsoft Dynamics 365, Outreach, Slack, Microsoft Teams, LinkedIn Ads, Facebook Ads, Google Analytics, Power BI, Looker Studio, Zapier, Okta, and Azure AD. That combination suits organizations coordinating marketing, sales, advocacy, and reporting across established systems.
Oktopost’s standout capability is its connection between employee participation, account engagement, and commercial outcomes. Sales teams can share approved content, track participation, monitor account-level engagement, and connect social interactions with contacts, accounts, pipeline, and revenue. Approval workflows and role-based permissions support controlled collaboration, while AI-assisted content creation adds content support within the platform. Oktopost is a strong fit for B2B teams prioritizing LinkedIn advocacy, social intelligence, and attribution. Teams seeking automated outreach should choose a product designed for that workflow instead, since Oktopost does not provide outreach automation.
Oktopost pros and cons
- Where it wins
- Links social engagement to contacts, pipeline, and revenue
- Combines employee advocacy, listening, inbox, and publishing
- Supports CRM, marketing automation, approvals, and role-based permissions
- Where it doesn't
- Automated outreach is not included
- Advanced capabilities require the Advanced plan
- Built for B2B teams rather than broad consumer social use
Oktopost fact sheet, pricing and score →
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