Nutshell review
A broad CRM for teams that want sales, marketing, automation, and AI in one system.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Nutshell is a cloud CRM for small and mid-sized businesses that need contact, lead, deal, communication, and sales activity management in one system. Its visual pipeline supports kanban, list, map, and chart views, while two-way synchronization connects email and calendars from Google and Microsoft. Sales sequences, task automation, lead assignment, reporting, forecasting, marketing automation, web chat, forms, quotes, invoices, contracts, and mobile apps give it a broad scope. It is a practical fit for sales teams that also want marketing and AI features included rather than added through separate products.
Pricing is organized across five paid plans, with annual per-user pricing. Foundation costs $13 per user per month and includes unlimited contacts and storage, email and calendar sync, an AI chatbot, form builder and landing pages, and 10 AI outcomes. Growth costs $25 and adds activity reports, sales quotas, lead assignment rules, custom stage goals, and 20 AI outcomes. Pro costs $42 and adds five custom pipelines, advanced reporting, sales automation, AI lead recaps and next steps, a meeting scheduler, and 40 AI outcomes. Business costs $59 and adds 10 custom pipelines, advanced meeting scheduling, audit logging, additional teams and territories, and 100 AI outcomes. Enterprise costs $79 and adds unlimited pipelines, unlimited custom fields, enterprise SSO, SQL data access, phone support, and 150 AI outcomes.
The product’s main distinction is breadth. AI features cover summaries, lead scoring, email drafting, and timeline summarization, while marketing tools include email and SMS marketing, web forms, landing pages, and chat. Integrations include Gmail, Google Calendar, Microsoft 365, Outlook, Slack, QuickBooks, Intercom, Mailchimp, Calendly, Zapier, social messaging tools, and an Open API. The integration list may be less suitable for teams with specialized ecosystem requirements. Choose Nutshell when sales and marketing capabilities belong in one CRM; consider alternatives when a wider integration catalog or a free plan is essential.
Nutshell pros and cons
- Where it wins
- Combines pipelines, email sync, marketing, automation, and AI
- Includes quotes, invoices, contracts, forms, and landing pages
- Supports web, iOS, Android, API, and Google and Microsoft sync
- Where it doesn't
- No free plan is available
- Plan prices are shown for annual billing
- Integration coverage may be narrower than some alternatives
Nutshell fact sheet, pricing and score →
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