NOWFit
NOWFit: A premium coaching platform combining programming, AI, CRM, payments, and custom apps. Ranked #7 of 22 in Gym App Builder Software by our editors (8.4/10); pricing: Paid; best for premium coaching businesses needing AI and CRM.
At a glance
- Editor score8.4 / 10
- PricingPaid
- Best forPremium coaching businesses needing AI and CRM
- Free planNo
- Paid from$149/mo
- Branding levelCustom
- Facts checked22 Sep 2026
Where it wins
- Combines workouts, nutrition, tracking, chat, CRM, booking, and payments
- AI supports meal planning, programming insights, summaries, and communication
- Custom-branded apps publish to iOS and Android under your business name
Where it doesn't
- Starts at $149 per month with no free plan
- Only Stripe is listed as an integration
- DIY member limit is 25
Our verdict on NOWFit
NOWFit is a cloud-based coaching platform for online fitness coaches, trainers, and wellness professionals. It brings workout programming, nutrition planning, progress and habit tracking, direct messaging, scheduling, payments, CRM, automations, communities, and AI-assisted tools into one system. Coaches can provide a client app across web, iOS, and Android, with custom-branded app publishing for businesses that want their own presence in the App Store and Google Play. The product fits individual coaches and growing coaching businesses that want more than workout delivery alone.
Pricing is centered on a paid DIY plan at $149 per month, billed monthly. That tier includes workouts, nutrition and automations, package sales with automatic payments, challenges, group coaching, a client app, booking, a custom domain, and access to Coach Collective courses, group sessions, and community. Done With You adds 1-on-1 mentorship, team guidance, unlimited clients, partner-priced own-app options, and AI content tools. Done For You adds a branded app, managed ads and content, a sales closer, team hiring and training, and a full-service partnership. The latter tiers use revenue-share partnerships, making NOWFit a stronger fit for businesses seeking operational support than for buyers comparing simple fixed-price app builders.
Its standout strength is breadth: a coach can build programs with exercises, sets, reps, rest timers, and templates; create AI-assisted meal plans; track macros, health scores, habits, goals, and check-ins; communicate through text, audio, and video; and manage leads through email, SMS, and automations. Booking, Stripe payments, invoicing, communities, groups, and challenges extend the platform beyond training content. The tradeoff is ecosystem depth, with Stripe as the listed integration, and the DIY plan is capped at 25 members. Choose NOWFit if AI, CRM, custom app publishing, and bundled business operations justify the price; consider a narrower alternative if you need extensive integrations or a lower-cost starting point.
Your product? Our editors can test NOWFit in depth and publish a review, labelled as paid · from $149/mo →
NOWFit pricing
All 3 NOWFit plans and prices →
NOWFit fact sheet
| Free plan | No |
|---|---|
| Paid from | $149/mo |
| Branding level | Custom |
| App platforms | Ios_android |
| Booking tools | Yes |
| In-app payments | Yes |
| Member limit | 25 members |
| Workout content | Yes |
| Member messaging | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 1 integrations: Stripe |
| Pricing | Paid (source) |
| Website | nowfit.ai |
| Facts checked | 22 Sep 2026 |
NOWFit integrations
NOWFit lists 1 integrations on its own site.
- Stripe
Alternatives to NOWFit
- ABC TrainerizeA low-cost coaching platform spanning workouts, nutrition, scheduling, payments, and branded apps.9.4
- FitBuddA broad coaching platform for branded fitness apps, client programs, bookings, and payments.9.1
- GymkeeA broad gym management platform for branded apps, coaching, payments, and client engagement.9.0
NOWFit vs the competition
- NOWFit vs ABC Trainerize
- NOWFit vs FitBudd
- NOWFit vs Gymkee
- NOWFit vs Exercise.com Websites
- NOWFit vs My PT Hub
- NOWFit vs yMove
Compare NOWFit with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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