Head-to-head · Gym App Builder Software
Exercise.com Websites vs NOWFit
Exercise.com Websites leads on 0 checks, NOWFit on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreExercise.com Websites · 8.8/10
- Most featuresNOWFit · 4 of 4
Exercise.com Websites scores higher on our rubric for gym app builder software: 8.8 against 8.4 out of 10; our editors rank them #4 and #7.
Exercise.com Websites is the better fit for established fitness businesses wanting a branded ecosystem. NOWFit is the better fit for premium coaching businesses needing AI and CRM.
- Exercise.com Websites fits best
Established fitness businesses wanting a branded ecosystem
- NOWFit fits best
Premium coaching businesses needing AI and CRM
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Side by side
| Feature | Exercise.com Websites 8.8/10 Visit ↗ | NOWFit 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.4 |
| Ranking | #4 in Gym App Builder Software | #7 in Gym App Builder Software |
| Best for | Established fitness businesses wanting a branded ecosystem | Premium coaching businesses needing AI and CRM |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | $149/mo |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Docs | |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Exercise.com Websites 0/4 · NOWFit 4/4 | ||
| Booking tools | Not checked yet | ✓ (best) |
| In-app payments | Not checked yet | ✓ (best) |
| Workout content | Not checked yet | ✓ (best) |
| Member messaging | Not checked yet | ✓ (best) |
| Specs | ||
| Branding level | Not checked yet | Custom |
| App platforms | Not checked yet | Ios_android |
| Member limit | Not checked yet | 25 members |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Exercise.com Websites is a fitness business platform for gyms, studios, coaches, influencers, and other fitness organizations that want more than a standalone booking app. It combines custom website templates and branding with booking… Read the review → |
NOWFit is a cloud-based coaching platform for online fitness coaches, trainers, and wellness professionals. It brings workout programming, nutrition planning, progress and habit tracking, direct messaging, scheduling, payments, CRM,… Read the review → |
Strengths and trade-offs
Exercise.com Websites — where it wins
- Branded websites and apps across web, iOS, and Android
- Combines scheduling, payments, assessments, programming, and groups
- Supports lead funnels plus email, SMS, and in-app automations
Where it doesn't
- Quote-based pricing makes plan comparison less transparent
- Broad feature coverage may exceed the needs of simple scheduling users
- Custom branding spans a larger ecosystem than a narrow gym app
NOWFit — where it wins
- Combines workouts, nutrition, tracking, chat, CRM, booking, and payments
- AI supports meal planning, programming insights, summaries, and communication
- Custom-branded apps publish to iOS and Android under your business name
Where it doesn't
- Starts at $149 per month with no free plan
- Only Stripe is listed as an integration
- DIY member limit is 25
- Exercise.com Websites8.8/10 · Pricing on request
A broad branded ecosystem covering websites, apps, scheduling, payments, programming, and automation.
Visit Exercise.comFull verdict → - NOWFit8.4/10 · Paid
A premium coaching platform combining programming, AI, CRM, payments, and custom apps.
Visit NOWFitFull verdict →
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All gym app builder software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






