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Head-to-head · Gym App Builder Software

Exercise.com Websites vs NOWFit

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Exercise.com Websites #4 in Gym App Builder Software 8.8/10 Pricing on request ✓ 0 of 4 features Visit Exercise.com
NOWFit #7 in Gym App Builder Software 8.4/10 Paid ✓ 4 of 4 features Visit NOWFit

Exercise.com Websites leads on 0 checks, NOWFit on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreExercise.com Websites · 8.8/10
  • Most featuresNOWFit · 4 of 4

Exercise.com Websites scores higher on our rubric for gym app builder software: 8.8 against 8.4 out of 10; our editors rank them #4 and #7.

Exercise.com Websites is the better fit for established fitness businesses wanting a branded ecosystem. NOWFit is the better fit for premium coaching businesses needing AI and CRM.

  • Exercise.com Websites fits best

    Established fitness businesses wanting a branded ecosystem

  • NOWFit fits best

    Premium coaching businesses needing AI and CRM

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Exercise.com Websites 8.8/10 Visit ↗ NOWFit 8.4/10 Visit ↗
At a glance
Editor score 8.8 8.4
Ranking #4 in Gym App Builder Software #7 in Gym App Builder Software
Best for Established fitness businesses wanting a branded ecosystem Premium coaching businesses needing AI and CRM
Pricing model Paid Paid
Starting price Pricing on request $149/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Exercise.com Websites 0/4 · NOWFit 4/4
Booking tools Not checked yet ✓ (best)
In-app payments Not checked yet ✓ (best)
Workout content Not checked yet ✓ (best)
Member messaging Not checked yet ✓ (best)
Specs
Branding level Not checked yet Custom
App platforms Not checked yet Ios_android
Member limit Not checked yet 25 members
Our review
Pros
  • Branded websites and apps across web, iOS, and Android
  • Combines scheduling, payments, assessments, programming, and groups
  • Supports lead funnels plus email, SMS, and in-app automations
  • Combines workouts, nutrition, tracking, chat, CRM, booking, and payments
  • AI supports meal planning, programming insights, summaries, and communication
  • Custom-branded apps publish to iOS and Android under your business name
Cons
  • Quote-based pricing makes plan comparison less transparent
  • Broad feature coverage may exceed the needs of simple scheduling users
  • Custom branding spans a larger ecosystem than a narrow gym app
  • Starts at $149 per month with no free plan
  • Only Stripe is listed as an integration
  • DIY member limit is 25
Our verdict

Exercise.com Websites is a fitness business platform for gyms, studios, coaches, influencers, and other fitness organizations that want more than a standalone booking app. It combines custom website templates and branding with booking…

Read the review →

NOWFit is a cloud-based coaching platform for online fitness coaches, trainers, and wellness professionals. It brings workout programming, nutrition planning, progress and habit tracking, direct messaging, scheduling, payments, CRM,…

Read the review →
  1. Exercise.com WebsitesGym App Builder Software 8.8Pricing on request
  2. NOWFitGym App Builder Software 8.4Paid

Strengths and trade-offs

  • Exercise.com Websites — where it wins

    • Branded websites and apps across web, iOS, and Android
    • Combines scheduling, payments, assessments, programming, and groups
    • Supports lead funnels plus email, SMS, and in-app automations

    Where it doesn't

    • Quote-based pricing makes plan comparison less transparent
    • Broad feature coverage may exceed the needs of simple scheduling users
    • Custom branding spans a larger ecosystem than a narrow gym app
  • NOWFit — where it wins

    • Combines workouts, nutrition, tracking, chat, CRM, booking, and payments
    • AI supports meal planning, programming insights, summaries, and communication
    • Custom-branded apps publish to iOS and Android under your business name

    Where it doesn't

    • Starts at $149 per month with no free plan
    • Only Stripe is listed as an integration
    • DIY member limit is 25
  • Exercise.com Websites8.8/10 · Pricing on request

    A broad branded ecosystem covering websites, apps, scheduling, payments, programming, and automation.

    Visit Exercise.comFull verdict →
  • NOWFit8.4/10 · Paid

    A premium coaching platform combining programming, AI, CRM, payments, and custom apps.

    Visit NOWFitFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update