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Head-to-head · Gym App Builder Software

yMove vs NOWFit

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score yMove #6 in Gym App Builder Software 8.5/10 7-day trial Free trial✓ 4 of 4 features Visit yMove
NOWFit #7 in Gym App Builder Software 8.4/10 Paid ✓ 4 of 4 features Visit NOWFit

yMove leads on 1 check, NOWFit on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreyMove · 8.5/10
  • Lowest starting priceyMove · $39/mo
  • Free trialonly yMove

yMove scores higher on our rubric for gym app builder software: 8.5 against 8.4 out of 10; our editors rank them #6 and #7.

yMove is cheaper to start at $39/mo against $149/mo. On branding level, NOWFit gives you Custom where yMove offers White_label. NOWFit leads on member limit: 25 members versus 20 members.

yMove is the better fit for small gyms building a custom branded mobile app. NOWFit is the better fit for premium coaching businesses needing AI and CRM.

  • yMove fits best

    Small gyms building a custom branded mobile app

  • NOWFit fits best

    Premium coaching businesses needing AI and CRM

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature yMove 8.5/10 Visit ↗ NOWFit 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #6 in Gym App Builder Software #7 in Gym App Builder Software
Best for Small gyms building a custom branded mobile app Premium coaching businesses needing AI and CRM
Pricing model Paid Paid
Starting price $39/mo (best) $149/mo
Free plan — —
Free trial 7 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Docs Email
Integrations 5,000+ integrations 1 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features yMove 4/4 · NOWFit 4/4
Booking tools ✓ ✓
In-app payments ✓ ✓
Workout content ✓ ✓
Member messaging ✓ ✓
Specs
Branding level White_label Custom
App platforms Ios_android Ios_android
Member limit 20 members 25 members (best)
Our review
Pros
  • Publishes branded apps to Apple App Store and Google Play
  • Combines workouts, classes, payments, messaging, and nutrition
  • Drag-and-drop editor with automation and push notifications
  • Combines workouts, nutrition, tracking, chat, CRM, booking, and payments
  • AI supports meal planning, programming insights, summaries, and communication
  • Custom-branded apps publish to iOS and Android under your business name
Cons
  • Starter is limited to up to 20 paying users
  • No permanent free plan
  • Higher tiers add cost for expanded capabilities
  • Starts at $149 per month with no free plan
  • Only Stripe is listed as an integration
  • DIY member limit is 25
Our verdict

yMove is a white-label app builder for gyms, personal trainers, coaches, yoga businesses, and other wellness organizations. Its web-based drag-and-drop editor supports custom logos, colors, app icons, screens, workout content, programs,…

Read the review →

NOWFit is a cloud-based coaching platform for online fitness coaches, trainers, and wellness professionals. It brings workout programming, nutrition planning, progress and habit tracking, direct messaging, scheduling, payments, CRM,…

Read the review →
  1. yMoveGym App Builder Software 8.57-day trial
  2. NOWFitGym App Builder Software 8.4Paid

Strengths and trade-offs

  • yMove — where it wins

    • Publishes branded apps to Apple App Store and Google Play
    • Combines workouts, classes, payments, messaging, and nutrition
    • Drag-and-drop editor with automation and push notifications

    Where it doesn't

    • Starter is limited to up to 20 paying users
    • No permanent free plan
    • Higher tiers add cost for expanded capabilities
  • NOWFit — where it wins

    • Combines workouts, nutrition, tracking, chat, CRM, booking, and payments
    • AI supports meal planning, programming insights, summaries, and communication
    • Custom-branded apps publish to iOS and Android under your business name

    Where it doesn't

    • Starts at $149 per month with no free plan
    • Only Stripe is listed as an integration
    • DIY member limit is 25
  • yMove8.5/10 · 7-day trial

    A white-label gym app builder with booking, payments, content, and app-store publishing.

    Visit yMoveFull verdict →
  • NOWFit8.4/10 · Paid

    A premium coaching platform combining programming, AI, CRM, payments, and custom apps.

    Visit NOWFitFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update