Head-to-head · Gym App Builder Software
yMove vs NOWFit
yMove leads on 1 check, NOWFit on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreyMove · 8.5/10
- Lowest starting priceyMove · $39/mo
- Free trialonly yMove
yMove scores higher on our rubric for gym app builder software: 8.5 against 8.4 out of 10; our editors rank them #6 and #7.
yMove is cheaper to start at $39/mo against $149/mo. On branding level, NOWFit gives you Custom where yMove offers White_label. NOWFit leads on member limit: 25 members versus 20 members.
yMove is the better fit for small gyms building a custom branded mobile app. NOWFit is the better fit for premium coaching businesses needing AI and CRM.
- yMove fits best
Small gyms building a custom branded mobile app
- NOWFit fits best
Premium coaching businesses needing AI and CRM
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Side by side
| Feature | yMove 8.5/10 Visit ↗ | NOWFit 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.4 |
| Ranking | #6 in Gym App Builder Software | #7 in Gym App Builder Software |
| Best for | Small gyms building a custom branded mobile app | Premium coaching businesses needing AI and CRM |
| Pricing model | Paid | Paid |
| Starting price | $39/mo (best) | $149/mo |
| Free plan | — | — |
| Free trial | 7 days | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Docs | |
| Integrations | 5,000+ integrations | 1 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features yMove 4/4 · NOWFit 4/4 | ||
| Booking tools | ✓ | ✓ |
| In-app payments | ✓ | ✓ |
| Workout content | ✓ | ✓ |
| Member messaging | ✓ | ✓ |
| Specs | ||
| Branding level | White_label | Custom |
| App platforms | Ios_android | Ios_android |
| Member limit | 20 members | 25 members (best) |
| Our review | ||
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| Our verdict | yMove is a white-label app builder for gyms, personal trainers, coaches, yoga businesses, and other wellness organizations. Its web-based drag-and-drop editor supports custom logos, colors, app icons, screens, workout content, programs,… Read the review → |
NOWFit is a cloud-based coaching platform for online fitness coaches, trainers, and wellness professionals. It brings workout programming, nutrition planning, progress and habit tracking, direct messaging, scheduling, payments, CRM,… Read the review → |
Strengths and trade-offs
yMove — where it wins
- Publishes branded apps to Apple App Store and Google Play
- Combines workouts, classes, payments, messaging, and nutrition
- Drag-and-drop editor with automation and push notifications
Where it doesn't
- Starter is limited to up to 20 paying users
- No permanent free plan
- Higher tiers add cost for expanded capabilities
NOWFit — where it wins
- Combines workouts, nutrition, tracking, chat, CRM, booking, and payments
- AI supports meal planning, programming insights, summaries, and communication
- Custom-branded apps publish to iOS and Android under your business name
Where it doesn't
- Starts at $149 per month with no free plan
- Only Stripe is listed as an integration
- DIY member limit is 25
- yMove8.5/10 · 7-day trial
A white-label gym app builder with booking, payments, content, and app-store publishing.
Visit yMoveFull verdict → - NOWFit8.4/10 · Paid
A premium coaching platform combining programming, AI, CRM, payments, and custom apps.
Visit NOWFitFull verdict →
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All gym app builder software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





