Noom
Noom: Noom pairs food and weight tracking with behavioral lessons and optional human coaching. Ranked #4 of 57 in Weight-Loss Apps by our editors (8.8/10); pricing: Free plan; best for behavior-change lessons and human coaching.
At a glance
- Editor score8.8 / 10
- PricingFree plan
- Best forBehavior-change lessons and human coaching
- Free planYes
- Weight trackingYes
- Founded2008 · New York City
- Facts checked23 Oct 2026
Where it wins
- Food search, barcode scanning, and meal logging support food tracking.
- Weight logging and progress graphs help track changes over time.
- Apple Health, Fitbit, and iHealth syncing connect selected health data.
Where it doesn't
- One-to-one coaching and meal planning require an eligible Premium subscription.
- The app is available on iOS and Android, with mobile-only deployment.
- Plans automatically renew, so subscribers need to manage renewal timing.
Our verdict on Noom
Noom combines food, activity, and weight logging with behavioral-science lessons in a consumer weight-management program. It is aimed at people who want structured behavior-change guidance alongside tools for tracking meals and weight, rather than a tracker alone. Users can search for foods or scan barcodes, log meals, see a weight progress graph, and follow a personalized calorie range. The app is available for iOS and Android. Some users may also qualify for personalized meal and exercise plans and one-to-one human coaching through a separate Premium subscription.
The tracking features extend beyond calories: Noom includes macro and advanced nutrient tracking, and it can sync device and health-app data with Apple Health, Fitbit, and iHealth. That makes it a better fit for people who want food logging, weight progress, and selected health data together than for someone seeking only a simple calorie counter. The published product information also describes medical weight-loss programs, but medication is not included with Noom Weight plans. Feature availability can vary by location, app version, and subscription, so the experience may differ across users.
Noom offers a free app with limited features as well as auto-renewing paid plans spanning monthly through eight-month terms. Meal planning and one-to-one coaching are not presented as standard features of every plan; they are available through a separate Premium subscription for eligible users. Buyers should consider the renewal terms and confirm which features apply to their subscription before choosing. Noom is most suited to people who value behavior lessons and are interested in coaching; those who need a desktop option or want meal planning and coaching included without a separate eligible subscription may prefer another approach.
Your product? Our editors can test Noom in depth and publish a review, labelled as paid · from $149/mo →
Noom pricing
All 12 Noom plans and prices →
Noom fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Barcode scanner | Yes |
| Nutrition detail | Micronutrients |
| Weight tracking | Yes |
| Meal planning | Yes |
| Coaching | Human |
| Device sync | Yes |
| Deployment | Mobile |
| Platforms | iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Live chat |
| Built for | Solo (editorial estimate) |
| Integrations | 3 integrations: Apple Health, Fitbit, iHealth |
| Pricing | Free plan (source) |
| Website | noom.com |
| Facts checked | 23 Oct 2026 |
Noom integrations
Noom lists 3 integrations on its own site.
- Apple Health
- Fitbit
- iHealth
Alternatives to Noom
- WeightWatchersStructured nutrition tracking, meal planning, and support, with clinical care on Med+.9.3
- MyFitnessPalA flexible food and fitness tracker with free basics, paid logging tools, and meal planning.9.2
- Lose It!A free calorie budget and weight-loss plan, with extra tracking tools in Premium.9.0
Noom vs the competition
- Noom vs WeightWatchers
- Noom vs MyFitnessPal
- Noom vs Lose It!
- Noom vs Cronometer
- Noom vs MyNetDiary
- Noom vs HealthifyMe
Compare Noom with any tool side by side →
Used Noom? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Noom for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Noom is listed in our Weight-Loss Apps directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/noom/"><img src="https://www.itechguides.com/best/badge/noom.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update