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Noom review

Freemium#4 of 57 in Weight-Loss Apps

Noom pairs food and weight tracking with behavioral lessons and optional human coaching.

8.8/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Noom combines food, activity, and weight logging with behavioral-science lessons in a consumer weight-management program. It is aimed at people who want structured behavior-change guidance alongside tools for tracking meals and weight, rather than a tracker alone. Users can search for foods or scan barcodes, log meals, see a weight progress graph, and follow a personalized calorie range. The app is available for iOS and Android. Some users may also qualify for personalized meal and exercise plans and one-to-one human coaching through a separate Premium subscription.

The tracking features extend beyond calories: Noom includes macro and advanced nutrient tracking, and it can sync device and health-app data with Apple Health, Fitbit, and iHealth. That makes it a better fit for people who want food logging, weight progress, and selected health data together than for someone seeking only a simple calorie counter. The published product information also describes medical weight-loss programs, but medication is not included with Noom Weight plans. Feature availability can vary by location, app version, and subscription, so the experience may differ across users.

Noom offers a free app with limited features as well as auto-renewing paid plans spanning monthly through eight-month terms. Meal planning and one-to-one coaching are not presented as standard features of every plan; they are available through a separate Premium subscription for eligible users. Buyers should consider the renewal terms and confirm which features apply to their subscription before choosing. Noom is most suited to people who value behavior lessons and are interested in coaching; those who need a desktop option or want meal planning and coaching included without a separate eligible subscription may prefer another approach.

Noom pros and cons

  • Where it wins
    • Food search, barcode scanning, and meal logging support food tracking.
    • Weight logging and progress graphs help track changes over time.
    • Apple Health, Fitbit, and iHealth syncing connect selected health data.
  • Where it doesn't
    • One-to-one coaching and meal planning require an eligible Premium subscription.
    • The app is available on iOS and Android, with mobile-only deployment.
    • Plans automatically renew, so subscribers need to manage renewal timing.

Noom fact sheet, pricing and score →

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