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Head-to-head · Weight-Loss Apps

Lose It! vs Noom

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Lose It! #3 in Weight-Loss Apps 9.0/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit Lose It!
Noom #4 in Weight-Loss Apps 8.8/10 Free plan Free plan✓ 4 of 4 features Visit Noom

Lose It! leads on 0 checks, Noom on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLose It! · 9.0/10
  • Free planboth
  • Free trialonly Lose It!
  • Most featuresNoom · 4 of 4

Lose It! scores higher on our rubric for weight-loss apps: 9.0 against 8.8 out of 10; our editors rank them #3 and #4.

Lose It! is the better fit for free calorie tracking with weight-loss targets. Noom is the better fit for behavior-change lessons and human coaching.

  • Lose It! fits best

    Free calorie tracking with weight-loss targets

  • Noom fits best

    Behavior-change lessons and human coaching

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Lose It! 9.0/10 Visit ↗ Noom 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #3 in Weight-Loss Apps #4 in Weight-Loss Apps
Best for Free calorie tracking with weight-loss targets Behavior-change lessons and human coaching
Pricing model Free plan + paid Free plan + paid
Starting price Free plan · 7-day trial —
Free plan ✓ ✓
Free trial 7 days —
Deployment Cloud, Mobile Mobile
Platforms Android, Web iOS, Android
Support Email, Tickets Email, Live chat
Integrations 6 integrations 3 integrations
Built for Solo, Small business Solo
Features Lose It! 1/4 · Noom 4/4
Barcode scanner ✓ ✓
Weight tracking Not checked yet ✓ (best)
Meal planning Not checked yet ✓ (best)
Device sync Not checked yet ✓ (best)
Specs
Nutrition detail Not checked yet Micronutrients
Coaching Not checked yet Human
Our review
Pros
  • Personalized calorie budget and weight-loss plan
  • Logs food, meals, exercise, weight, and nutrition
  • Syncs with Fitbit, Garmin, Google Fit, and other listed services
  • Food search, barcode scanning, and meal logging support food tracking.
  • Weight logging and progress graphs help track changes over time.
  • Apple Health, Fitbit, and iHealth syncing connect selected health data.
Cons
  • Barcode scanning and advanced nutrition tracking require Premium
  • Premium pricing varies by user and promotion
  • Support is listed through email and tickets
  • One-to-one coaching and meal planning require an eligible Premium subscription.
  • The app is available on iOS and Android, with mobile-only deployment.
  • Plans automatically renew, so subscribers need to manage renewal timing.
Our verdict

Lose It! is a calorie counter and food-tracking app for people managing weight or nutrition goals. Users can set a weight-loss target and personalized calorie budget, then log food, activity, and weight. The free tier includes calorie…

Read the review →

Noom combines food, activity, and weight logging with behavioral-science lessons in a consumer weight-management program. It is aimed at people who want structured behavior-change guidance alongside tools for tracking meals and weight,…

Read the review →
  1. Lose It!Weight-Loss Apps 9.0Free plan · 7-day trial
  2. NoomWeight-Loss Apps 8.8Free plan

Strengths and trade-offs

  • Lose It! — where it wins

    • Personalized calorie budget and weight-loss plan
    • Logs food, meals, exercise, weight, and nutrition
    • Syncs with Fitbit, Garmin, Google Fit, and other listed services

    Where it doesn't

    • Barcode scanning and advanced nutrition tracking require Premium
    • Premium pricing varies by user and promotion
    • Support is listed through email and tickets

  • Noom — where it wins

    • Food search, barcode scanning, and meal logging support food tracking.
    • Weight logging and progress graphs help track changes over time.
    • Apple Health, Fitbit, and iHealth syncing connect selected health data.

    Where it doesn't

    • One-to-one coaching and meal planning require an eligible Premium subscription.
    • The app is available on iOS and Android, with mobile-only deployment.
    • Plans automatically renew, so subscribers need to manage renewal timing.
  • Lose It!9.0/10 · Free plan · 7-day trial

    A free calorie budget and weight-loss plan, with extra tracking tools in Premium.

    Visit Lose It!Full verdict →
  • Noom8.8/10 · Free plan

    Noom pairs food and weight tracking with behavioral lessons and optional human coaching.

    Visit NoomFull verdict →

More comparisons

All Weight-Loss apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update