Nepa Brand Tracking
Nepa Brand Tracking: A weekly-refresh brand intelligence service for mid-market and enterprise insight teams. Ranked #18 of 29 in Brand Tracking Software by our editors (7.6/10); pricing: From 15,000 SEK/mo; best for continuous enterprise brand-health monitoring.
At a glance
- Editor score7.6 / 10
- PricingFrom 15,000 SEK/mo
- Best forContinuous enterprise brand-health monitoring
- Free planNo
- Competitor benchmarkingYes
- Founded2006 · Magnus Ladulåsgatan 65, 118 27 Stockholm, Sweden
- Facts checked29 Sep 2026
Where it wins
- Weekly refreshes with configurable KPIs, filters and audiences
- AI trend detection and campaign impact analysis
- Comparisons across competitors, regions, markets and campaigns
Where it doesn't
- No free plan; paid plans start at 15,000 SEK per month
- Named plans limit brand coverage to 8 or 16 brands
- Web-only delivery may not suit teams needing native applications
Our verdict on Nepa Brand Tracking
Nepa Brand Tracking is a cloud, browser-based service for marketing and insight teams that need continuous visibility into brand health. It measures awareness, perception, loyalty, campaign impact and related KPIs using continuously collected consumer data refreshed weekly. Interactive dashboards support comparisons across brands, competitors, markets, regions, audiences and campaigns, while configurable filters and target groups let teams align tracking with their research program. Mid-market and enterprise organizations are the stated fit, particularly teams that need recurring measurement rather than occasional studies.
Pricing is organized across three named monthly tiers plus Enterprise. Brand Tracking Mini costs 16,300 SEK per month and includes the brand funnel, eight-brand coverage, unlimited dashboard logins, eight target groups and 75 interviews per week. Brand Tracking Core costs 27,100 SEK per month and adds the market overview, 15 target groups, 10 service hours and 125 interviews per week, while retaining eight-brand coverage. Brand Tracking Plus costs 34,700 SEK per month, expands coverage to 16 brands and allows up to 30 target groups with 30 service hours and 125 interviews per week. Enterprise uses custom research design, coverage, questions and service levels. The product overview states that pricing starts at 15,000 SEK per month.
The standout capability is the combination of weekly data refreshes, AI-powered trend detection and campaign impact analysis in one dashboard environment. Nepa also describes onboarding, dedicated expert support and recurring insight meetings, which suits teams that want an ongoing research partner alongside the software. Choose it when brand, competitor and regional comparisons need to inform recurring decisions across multiple audiences. Organizations seeking a free plan, a lightweight one-off survey tool or a non-web deployment should consider a different approach.
Nepa Brand Tracking pricing
All 4 Nepa Brand Tracking plans and prices →
Nepa Brand Tracking fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Awareness tracking | Yes |
| Perception measurement | Yes |
| Competitor benchmarking | Yes |
| Brand equity dashboard | Yes |
| Survey frequency | Continuous |
| Included responses | Not verified |
| Markets supported | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | From 15,000 SEK/mo (source) |
| Website | nepa.com |
| Facts checked | 29 Sep 2026 |
Alternatives to Nepa Brand Tracking
- GWI Brand TrackingA tailored research service for tracking brand funnel health, perceptions, and competitors.9.3
- Kantar BrandHealthEnterprise measurement connecting brand health, campaigns and market signals.9.2
- YouGov BrandIndexA deep, continuous brand-health view with benchmarking, segmentation and API access.9.1
See all Nepa Brand Tracking alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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