GWI Brand Tracking
GWI Brand Tracking: A tailored research service for tracking brand funnel health, perceptions, and competitors. Ranked #1 of 29 in Brand Tracking Software by our editors (9.3/10); pricing: Pricing on request; best for enterprise teams needing continuous brand research.
At a glance
- Editor score9.3 / 10
- PricingPricing on request
- Best forEnterprise teams needing continuous brand research
- Free planNo
- Competitor benchmarkingYes
- Founded2009 · London, United Kingdom (London HQ; GWI also lists a New York HQ)
- Facts checked29 Sep 2026
Where it wins
- Tracks awareness, consideration, perceptions, attributes, and sentiment
- Benchmarks brand metrics against competitors and analyzes funnel drop-off
- Can connect findings with GWI Core consumer profiling data
Where it doesn't
- Custom research may require more planning than self-serve trackers
- Pricing is handled through sales conversations rather than a public standalone plan
- Ad hoc survey frequency may not suit teams needing fixed-interval tracking
Our verdict on GWI Brand Tracking
GWI Brand Tracking is a custom research service for organizations that want to understand consumer perceptions of their brand and compare performance with competitors. GWI designs studies around client needs, covering brand funnel measures such as awareness and consideration, along with recall, recognition, perceptions, attributes, and sentiment. Its mid-market and enterprise fit makes it relevant to teams that need research tailored to business questions rather than a generic dashboard alone.
The service's analytical scope is a central strength. Teams can examine how perceptions and attributes relate to consideration, preference, and growth, and analyze respondents who drop out of the brand funnel. Competitor benchmarking adds context to those measures, while findings can be connected to GWI Core consumer profiling data for audience analysis. Tailored reports and dashboards provide ways to deliver results, and GWI says brand tracking can be paired with social listening insights. This breadth is useful when research needs to connect brand measures with consumer profiles, though organizations seeking a narrow awareness-only tracker may not need the full custom study approach.
According to GWI's pricing information, Brand Tracking is sold through conversations with GWI experts and has no published standalone price; the separate Core and Plus platform plans are not presented as prices for this service. The category specification describes survey frequency as ad hoc, so buyers should consider whether custom research cadence aligns with their tracking needs. The service is cloud-based and web-oriented, with documentation listed as a support channel. Choose it if your team values tailored funnel, perception, and competitor analysis alongside consumer profiling. Consider another option if you need self-serve purchasing, a published subscription price, or a fixed recurring survey cadence.
GWI Brand Tracking pricing
GWI Brand Tracking fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Awareness tracking | Yes |
| Perception measurement | Yes |
| Competitor benchmarking | Yes |
| Brand equity dashboard | Yes |
| Survey frequency | Ad_hoc |
| Included responses | Not verified |
| Markets supported | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | gwi.com |
| Facts checked | 29 Sep 2026 |
Alternatives to GWI Brand Tracking
- Kantar BrandHealthEnterprise measurement connecting brand health, campaigns and market signals.9.2
- YouGov BrandIndexA deep, continuous brand-health view with benchmarking, segmentation and API access.9.1
- Ipsos Brand Health EssentialsA guided brand-health research service linking preference metrics to sales-oriented analysis.9.0
See all GWI Brand Tracking alternatives →
GWI Brand Tracking vs the competition
- GWI Brand Tracking vs Kantar BrandHealth
- GWI Brand Tracking vs YouGov BrandIndex
- GWI Brand Tracking vs Ipsos Brand Health Essentials
- GWI Brand Tracking vs Kantar BrandZ
- GWI Brand Tracking vs Attest
- GWI Brand Tracking vs Qualtrics
Compare GWI Brand Tracking with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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