GWI Brand Tracking vs Qualtrics

GBGWI Brand Tracking9.3Visit Qualtrics8.7Visit

Higher score GB GWI Brand Tracking #1 in Brand Tracking Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit GWI

vs

Qualtrics #7 in Brand Tracking Software 8.7/10 Free plan · paid from $420/mo (annual) · 30-day trial Free plan✓ 0 of 4 features Visit Qualtrics

• GWI Brand Tracking fits best

  Enterprise teams needing continuous brand research

• Qualtrics fits best

  Teams needing flexible survey-based brand research

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Side by side

Feature	GBGWI Brand Tracking 9.3/10 Visit ↗	Qualtrics 8.7/10 Visit ↗
At a glance
Editor score	9.3	8.7
Ranking	#1 in Brand Tracking Software	#7 in Brand Tracking Software
Best for	Enterprise teams needing continuous brand research	Teams needing flexible survey-based brand research
Pricing model	Paid	Free plan + paid
Starting price	Not published	$420/mo
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Docs	Tickets, Community, Docs · 24/7
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features GWI Brand Tracking 4/4 · Qualtrics 0/4
Awareness tracking	✓ (best)	Not published
Perception measurement	✓ (best)	Not published
Competitor benchmarking	✓ (best)	Not published
Brand equity dashboard	✓ (best)	Not published
Specs
Survey frequency	Ad_hoc	Not published
Included responses	Not published	Not published
Markets supported	Not published	Not published
Our review
Pros	Tracks awareness, consideration, perceptions, attributes, and sentiment Benchmarks brand metrics against competitors and analyzes funnel drop-off Can connect findings with GWI Core consumer profiling data	Branching surveys with 23 question types and multiple distribution channels Advanced analysis, dashboards, crosstabs, weighting, and text analysis Respondent panels, REST API, and integrations with major business tools
Cons	Custom research may require more planning than self-serve trackers Pricing is handled through sales conversations rather than a public standalone plan Ad hoc survey frequency may not suit teams needing fixed-interval tracking	Free plan limits accounts to one user, three surveys, and 500 responses Strategic Research starts at $420 per month with annual billing Broader experience-management scope may exceed focused brand-tracking needs
Our verdict	GWI Brand Tracking is a custom research service for organizations that want to understand consumer perceptions of their brand and compare performance with competitors. GWI designs studies around client needs, covering brand funnel measures… Read the review →	Qualtrics is a cloud-based experience-management platform for customer, employee, product, brand, and market research. Its survey builder supports templates, multiple question types, skip, display, and branch logic, while distribution… Read the review →

Strengths and trade-offs

• GWI Brand Tracking — where it wins

  • Tracks awareness, consideration, perceptions, attributes, and sentiment
  • Benchmarks brand metrics against competitors and analyzes funnel drop-off
  • Can connect findings with GWI Core consumer profiling data

  Where it doesn't

  • Custom research may require more planning than self-serve trackers
  • Pricing is handled through sales conversations rather than a public standalone plan
  • Ad hoc survey frequency may not suit teams needing fixed-interval tracking

• Qualtrics — where it wins

  • Branching surveys with 23 question types and multiple distribution channels
  • Advanced analysis, dashboards, crosstabs, weighting, and text analysis
  • Respondent panels, REST API, and integrations with major business tools

  Where it doesn't

  • Free plan limits accounts to one user, three surveys, and 500 responses
  • Strategic Research starts at $420 per month with annual billing
  • Broader experience-management scope may exceed focused brand-tracking needs

• GBGWI Brand Tracking9.3/10 · Pricing on request

  A tailored research service for tracking brand funnel health, perceptions, and competitors.

  Visit GWIFull verdict →
• Qualtrics8.7/10 · Free plan · paid from $420/mo (annual) · 30-day trial

  Flexible survey-based brand research with advanced analysis, panels, dashboards, and APIs.

  Visit QualtricsFull verdict →