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Head-to-head · Brand Tracking Software

GWI Brand Tracking vs Kantar BrandHealth

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score GWI Brand Tracking #1 in Brand Tracking Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit GWI
Kantar BrandHealth #2 in Brand Tracking Software 9.2/10 Pricing on request ✓ 4 of 4 features Visit Kantar

GWI Brand Tracking leads on 0 checks, Kantar BrandHealth on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGWI Brand Tracking · 9.3/10

GWI Brand Tracking scores higher on our rubric for brand tracking software: 9.3 against 9.2 out of 10; our editors rank them #1 and #2.

On survey frequency, GWI Brand Tracking gives you Ad_hoc where Kantar BrandHealth offers Continuous.

GWI Brand Tracking is the better fit for enterprise teams needing continuous brand research. Kantar BrandHealth is the better fit for multi-market brand and campaign measurement.

  • GWI Brand Tracking fits best

    Enterprise teams needing continuous brand research

  • Kantar BrandHealth fits best

    Multi-market brand and campaign measurement

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature GWI Brand Tracking 9.3/10 Visit ↗ Kantar BrandHealth 9.2/10 Visit ↗
At a glance
Editor score 9.3 9.2
Ranking #1 in Brand Tracking Software #2 in Brand Tracking Software
Best for Enterprise teams needing continuous brand research Multi-market brand and campaign measurement
Pricing model Paid Paid
Starting price Not published Not published
Free plan — Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email
Built for Mid-market, Enterprise Mid-market, Enterprise
Features GWI Brand Tracking 4/4 · Kantar BrandHealth 4/4
Awareness tracking ✓ ✓
Perception measurement ✓ ✓
Competitor benchmarking ✓ ✓
Brand equity dashboard ✓ ✓
Specs
Survey frequency Ad_hoc Continuous
Included responses Not published Not published
Markets supported Not published Not published
Our review
Pros
  • Tracks awareness, consideration, perceptions, attributes, and sentiment
  • Benchmarks brand metrics against competitors and analyzes funnel drop-off
  • Can connect findings with GWI Core consumer profiling data
  • Continuous tracking combines short- and long-term brand indicators.
  • Validated KPIs benchmark competitive performance across markets and categories.
  • Consumer, search, social and sales data inform live campaign decisions.
Cons
  • Custom research may require more planning than self-serve trackers
  • Pricing is handled through sales conversations rather than a public standalone plan
  • Ad hoc survey frequency may not suit teams needing fixed-interval tracking
  • Pricing is handled through a contact-sales process.
  • The service is bespoke rather than a self-serve subscription product.
  • Web access and email support are the listed delivery and support channels.
Our verdict

GWI Brand Tracking is a custom research service for organizations that want to understand consumer perceptions of their brand and compare performance with competitors. GWI designs studies around client needs, covering brand funnel measures…

Read the review →

Kantar BrandHealth is an enterprise brand-tracking solution for mid-market and enterprise brand teams. It monitors brand health, competitive performance and campaign impact across multiple markets and categories. The cloud service is…

Read the review →
  1. GWI Brand TrackingBrand Tracking Software 9.3Pricing on request
  2. Kantar BrandHealthBrand Tracking Software 9.2Pricing on request

Strengths and trade-offs

  • GWI Brand Tracking — where it wins

    • Tracks awareness, consideration, perceptions, attributes, and sentiment
    • Benchmarks brand metrics against competitors and analyzes funnel drop-off
    • Can connect findings with GWI Core consumer profiling data

    Where it doesn't

    • Custom research may require more planning than self-serve trackers
    • Pricing is handled through sales conversations rather than a public standalone plan
    • Ad hoc survey frequency may not suit teams needing fixed-interval tracking

  • Kantar BrandHealth — where it wins

    • Continuous tracking combines short- and long-term brand indicators.
    • Validated KPIs benchmark competitive performance across markets and categories.
    • Consumer, search, social and sales data inform live campaign decisions.

    Where it doesn't

    • Pricing is handled through a contact-sales process.
    • The service is bespoke rather than a self-serve subscription product.
    • Web access and email support are the listed delivery and support channels.
  • GWI Brand Tracking9.3/10 · Pricing on request

    A tailored research service for tracking brand funnel health, perceptions, and competitors.

    Visit GWIFull verdict →
  • Kantar BrandHealth9.2/10 · Pricing on request

    Enterprise measurement connecting brand health, campaigns and market signals.

    Visit KantarFull verdict →

More comparisons

All brand tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update