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Matia

Paid#17 of 29 in Reverse ETL Tools

Matia: A strong fit for teams that need observable, SQL-driven warehouse syncs. Ranked #17 of 29 in Reverse ETL Tools by our editors (7.5/10); pricing: Pricing on request · 14-day trial; best for teams needing debuggable warehouse syncs.

7.5/10Editor score

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Matia7.5 Visit Matia

At a glance

Editor score
7.5 / 10
Pricing
Pricing on request · 14-day trial
Best for
Teams needing debuggable warehouse syncs
Sync frequency
Scheduled
Facts checked
20 Sep 2026

Where it wins
- SQL models with flexible sync modes and dbt triggers
- Record-level statuses, live debugging, and API visibility
- Observability, anomaly detection, and catalog capabilities
Where it doesn't
- Pricing uses a contact-sales model
- Starter limits destinations, sync frequency, logs, and monitors
- The listed platform options are limited to web and API

Our verdict on Matia

Matia is a cloud DataOps platform for data and engineering teams that need to move warehouse data into operational tools. Its reverse ETL workflows support SQL-based models, field mapping, primary-key matching, and mirror, upsert, update-only, and delete-only sync modes. Destinations include CRMs, advertising platforms, support tools, and other SaaS applications, with integrations such as Salesforce, HubSpot, Snowflake, BigQuery, Databricks, Amazon Redshift, Google Ads, Braze, Intercom, and Stripe.

Matia uses contact-sales pricing and offers a 14-day trial described as a guided trial. The Starter plan includes 10 users, 7-day audit logs, one reverse ETL destination, 8-hour reverse ETL syncs, 100 monitored tables, and five custom monitors. Standard adds unlimited users, 30-day audit logs, two destinations, 4-hour syncs, 300 monitored tables, RBAC, and SSO. Enterprise adds 60-day audit logs, unlimited destinations, 1-hour syncs, unlimited monitored tables, and unlimited custom monitors. These tiers make the plan differences clear for teams comparing scale, access control, retention, and monitoring capacity.

The strongest case for Matia is operational visibility. Syncs can run manually, on intervals, by cron, or through dbt Core and dbt Cloud. Record-level successful, rejected, and invalid statuses help teams investigate individual outcomes, while the live debugger exposes API request and response details. Data observability and anomaly detection extend that visibility beyond individual records. Teams prioritizing debuggable, SQL-driven warehouse syncs should consider Matia; organizations seeking a simpler sync utility or a self-serve pricing experience may prefer a narrower alternative.

Your product? Our editors can test Matia in depth and publish a review, labelled as paid · from $149/mo →

Matia pricing

Plans Pricing on request · 14-day trialPaid No free plan — trial or paid only. Prices checked 20 Sep 2026.

See plans on matia.io

All 3 Matia plans and prices →

Matia fact sheet

Free plan	Not verified
Paid from	Not verified
Sync frequency	Scheduled
Destination connectors	Not verified
Warehouse sources	Not verified
Transformation support	Advanced
Reverse sync	No
Destination categories	CRMs, ad platforms, support tools, and other SaaS destinations
Free trial	14 days
Deployment	Cloud
Platforms	Web
Compliance & security	SSO/SAML
Support	Email, Live chat, Tickets, Docs
Built for	Small business, Mid-market, Enterprise (editorial estimate)
Integrations	150+ integrations: Salesforce, HubSpot, Snowflake, BigQuery, Databricks, Amazon Redshift … See all →
Pricing	Pricing on request · 14-day trial (source)
Website	matia.io
Facts checked	20 Sep 2026

Matia integrations

Matia lists 150+ integrations on its own site — the 10 named here are the ones its pages call out.

Salesforce
HubSpot
Snowflake
BigQuery
Databricks
Amazon Redshift
Google Ads
Braze
Intercom
Stripe

See all Matia integrations →

Alternatives to Matia

See all Matia alternatives →

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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Matia for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

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Featured on iTechGuides

Matia is listed in our Reverse ETL Tools directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update