Hightouch
Hightouch: A broad reverse ETL platform with advanced modeling, governance, and flexible sync workflows. Ranked #1 of 29 in Reverse ETL Tools by our editors (9.4/10); pricing: Free plan; best for broad, enterprise-grade reverse ETL.
At a glance
- Editor score9.4 / 10
- PricingFree plan
- Best forBroad, enterprise-grade reverse ETL
- Free planYes
- Sync frequencyScheduled
- Facts checked20 Sep 2026
Where it wins
- Supports scheduled, triggered, batch, recurring, and real-time syncs
- Offers SQL, dbt, Looker, Sigma, and table-selector modeling
- Includes RBAC, SSO, approval flows, audit logs, and debugging
Where it doesn't
- The Free plan allows up to 2 active syncs
- Self-serve sync frequency is limited to hourly
- Business pricing uses a platform fee, add-ons, and custom quote
Our verdict on Hightouch
Hightouch is a cloud data activation platform for data and marketing teams that need to move warehouse, lake, database, file, API, or BI-tool data into operational destinations. Its Reverse ETL product supports destinations across advertising, analytics, CRM, customer success, e-commerce, finance, sales, productivity, and other business categories. It is suited to organizations that need more than basic scheduled exports, including teams managing modeled data, incremental updates, operational workflows, and governed access.
Pricing is structured across Free, Self-serve, and Business plans. Free includes up to 2 active syncs, unlimited destinations, and unlimited user seats. Self-serve expands capacity to up to 10 active syncs and removes limits on destinations, destination types, user seats, and sync runs; its published plan limits sync frequency to hourly. Business adds a platform fee, optional feature add-ons, and custom-quote pricing. The main buying distinction is therefore between a small free deployment, a broader self-serve setup, and a configurable business arrangement.
Hightouch’s strongest fit is for data teams that need modeling and control alongside delivery. Users can define models with SQL, table selection, dbt, Looker, or Sigma, then apply field mapping and insert, update, or upsert modes. Change-data capture supports incremental updates, while REST API control and custom HTTP integrations extend workflow options. Row-level debugging, alerts, warehouse sync logs, role-based access control, SSO, approval flows, and audit logs support operational oversight. Teams needing only a small number of simple syncs may find the Free plan sufficient; teams requiring more than 10 active syncs, broader governance, or business add-ons should consider the Business tier.
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Hightouch pricing
All 3 Hightouch plans and prices →
Hightouch fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Sync frequency | Scheduled |
| Destination connectors | Not verified |
| Warehouse sources | Not verified |
| Transformation support | Advanced |
| Reverse sync | Yes |
| Destination categories | Advertising, Analytics, CRM, Content management, Conversions, Customer success, Data Lakehouses, Data systems, Databases, Developer tools, E-commerce, Email, Finance & ERP, Internal notifications, Live chat & help desk, Payments, Product experience, Productivity tools, SMS & push, Sales, Spreadsheets, Surveys |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 300+ integrations: Snowflake, Databricks, BigQuery, Redshift, Azure Synapse, Salesforce … See all → |
| Pricing | Free plan (source) |
| Website | hightouch.com |
| Facts checked | 20 Sep 2026 |
Hightouch integrations
Hightouch lists 300+ integrations on its own site — the 14 named here are the ones its pages call out.
- Snowflake
- Databricks
- BigQuery
- Redshift
- Azure Synapse
- Salesforce
- HubSpot
- Google Ads
- Facebook Ads
- The Trade Desk
- dbt
- Sigma
- Looker
- Fivetran
See all Hightouch integrations →
Alternatives to Hightouch
- Fivetran ActivationsA broad reverse ETL platform with flexible syncs, destinations, and governed activation workflows.9.2
- SyncariA broad reverse ETL and master data platform for governed, continuous sync.9.1
- DataChannelA feature-rich reverse ETL option with a free tier and advanced transformation support.9.0
See all Hightouch alternatives →
Hightouch vs the competition
- Hightouch vs Fivetran Activations
- Hightouch vs Syncari
- Hightouch vs DataChannel
- Hightouch vs Polytomic
- Hightouch vs Weld
- Hightouch vs Meiro Pipes
Compare Hightouch with any tool side by side →
Also Ranked In
Hightouch is ranked in 8 of our directories; the 6 strongest besides Reverse ETL Tools.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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