Hightouch vs Weld

Hightouch9.4Visit Weld8.7Visit

Higher score Hightouch #1 in Reverse ETL Tools 9.4/10 Free plan Free plan✓ 1 of 1 features Visit Hightouch

vs

Weld #6 in Reverse ETL Tools 8.7/10 14-day trial Free trial✓ 1 of 1 features Visit Weld

• Hightouch fits best

  Broad, enterprise-grade reverse ETL

• Weld fits best

  Value-conscious teams using SQL and dbt

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Side by side

Feature	Hightouch 9.4/10 Visit ↗	Weld 8.7/10 Visit ↗
At a glance
Editor score	9.4	8.7
Ranking	#1 in Reverse ETL Tools	#6 in Reverse ETL Tools
Best for	Broad, enterprise-grade reverse ETL	Value-conscious teams using SQL and dbt
Pricing model	Free plan + paid	Paid
Starting price	—	$99/mo
Free plan	✓ (best)	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs	Email, Live chat, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	300+ integrations	300+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Hightouch 1/1 · Weld 1/1
Reverse sync	✓	✓
Specs
Sync frequency	Scheduled	Scheduled
Destination connectors	Not checked yet	1
Warehouse sources	Not checked yet	2
Transformation support	Advanced	Basic
Destination categories	Advertising, Analytics, CRM, Content management, Conversions, Customer success, Data Lakehouses, Data systems, Databases, Developer tools, E-commerce, Email, Finance & ERP, Internal notifications, Live chat & help desk, Payments, Product experience, Productivity tools, SMS & push, Sales, Spreadsheets, Surveys	CRM, spreadsheets, email marketing tools, ad platforms, and apps
Our review
Pros	Supports scheduled, triggered, batch, recurring, and real-time syncs Offers SQL, dbt, Looker, Sigma, and table-selector modeling Includes RBAC, SSO, approval flows, audit logs, and debugging	Starts at $99 per month with annual billing Supports reverse ETL, SQL, dbt, CDC, retries, and orchestration Connects with CRMs, ad platforms, warehouses, spreadsheets, and databases
Cons	The Free plan allows up to 2 active syncs Self-serve sync frequency is limited to hourly Business pricing uses a platform fee, add-ons, and custom quote	Basic includes only 2 connectors and 1 destination Basic syncs daily; faster frequencies require higher tiers Transformation support is basic compared with broader data platforms
Our verdict	Hightouch is a cloud data activation platform for data and marketing teams that need to move warehouse, lake, database, file, API, or BI-tool data into operational destinations. Its Reverse ETL product supports destinations across… Read the review →	Weld is a cloud data integration platform for data teams that move information between SaaS applications, files, databases, APIs, warehouses, and operational tools. Its core workflow combines managed ETL and ELT connectors with reverse… Read the review →

Strengths and trade-offs

• Hightouch — where it wins

  • Supports scheduled, triggered, batch, recurring, and real-time syncs
  • Offers SQL, dbt, Looker, Sigma, and table-selector modeling
  • Includes RBAC, SSO, approval flows, audit logs, and debugging

  Where it doesn't

  • The Free plan allows up to 2 active syncs
  • Self-serve sync frequency is limited to hourly
  • Business pricing uses a platform fee, add-ons, and custom quote

• Weld — where it wins

  • Starts at $99 per month with annual billing
  • Supports reverse ETL, SQL, dbt, CDC, retries, and orchestration
  • Connects with CRMs, ad platforms, warehouses, spreadsheets, and databases

  Where it doesn't

  • Basic includes only 2 connectors and 1 destination
  • Basic syncs daily; faster frequencies require higher tiers
  • Transformation support is basic compared with broader data platforms

• Hightouch9.4/10 · Free plan

  A broad reverse ETL platform with advanced modeling, governance, and flexible sync workflows.

  Visit HightouchFull verdict →
• Weld8.7/10 · 14-day trial

  A value-focused reverse ETL platform with SQL, dbt, CDC, and broad integrations.

  Visit WeldFull verdict →