Fivetran Activations
Fivetran Activations: A broad reverse ETL platform with flexible syncs, destinations, and governed activation workflows. Ranked #2 of 29 in Reverse ETL Tools by our editors (9.2/10); pricing: Free plan · 14-day trial; best for teams wanting broad activation coverage.
At a glance
- Editor score9.2 / 10
- PricingFree plan · 14-day trial
- Best forTeams wanting broad activation coverage
- Free planYes
- Sync frequencyContinuous
- Founded2012 · Oakland, California, USA
- Facts checked20 Sep 2026
Where it wins
- 200+ activation destinations and 700+ managed connectors
- Continuous, scheduled, triggered, and manual sync execution
- Upsert, update-only, create-only, and mirror sync behaviors
Where it doesn't
- Paid usage is estimated through a pricing estimator
- Advanced enterprise controls are reserved for higher tiers
- No reverse sync from destinations back to source systems
Our verdict on Fivetran Activations
Fivetran Activations syncs transformed data from warehouses, databases, datasets, and CSV files to operational destinations. It is designed for data and business teams that need governed delivery into CRMs, marketing platforms, support systems, analytics tools, databases, storage services, and advertising networks. Field mapping, sync-key configuration, incremental updates, and multiple execution methods support workflows ranging from routine record delivery to triggered audience activation.
The Free plan costs $0 per month and includes 500,000 connection MAR, 3,500 activation MAR, and 5,000 monthly model runs. The published plans use usage-based Monthly Active Rows pricing. Standard adds 15-minute syncs, 700+ fully managed connectors, 200+ fully managed activation destinations, and unlimited users. Enterprise adds 1-minute syncs, Audience Hub, custom roles, and a hybrid deployment option. Business Critical adds customer-managed encryption keys, PCI DSS Level 1 certification, and private networking options. A 14-day free trial is also available.
Its ecosystem supports destinations and systems including Snowflake, HubSpot, Marketo, Braze, Facebook Ads, Zendesk, Iterable, Slack, Customer.io, Intercom, Amazon S3, and Shopify. Teams can define datasets with SQL or CSV, connect dbt Models, Sigma, and Looker repositories, and use custom HTTP Request destinations. Audience Hub extends the product into audience creation and activation. Fivetran Activations fits teams prioritizing broad destination coverage and flexible warehouse-to-application workflows. Teams needing destination-to-warehouse reverse synchronization, or a fixed paid-plan price rather than usage-based estimation, should consider alternatives.
Your product? Our editors can test Fivetran Activations in depth and publish a review, labelled as paid · from $149/mo →
Fivetran Activations pricing
All 4 Fivetran Activations plans and prices →
Fivetran Activations fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Sync frequency | Continuous |
| Destination connectors | 200 |
| Warehouse sources | Not verified |
| Transformation support | Advanced |
| Reverse sync | No |
| Destination categories | SaaS applications, analytics platforms, databases, storage destinations, ad networks |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 200+ integrations: Snowflake, HubSpot, Marketo, Braze, Facebook Ads, Zendesk … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | fivetran.com |
| Facts checked | 20 Sep 2026 |
Fivetran Activations integrations
Fivetran Activations lists 200+ integrations on its own site — the 12 named here are the ones its pages call out.
- Snowflake
- HubSpot
- Marketo
- Braze
- Facebook Ads
- Zendesk
- Iterable
- Slack
- Customer.io
- Intercom
- Amazon S3
- Shopify
See all Fivetran Activations integrations →
Alternatives to Fivetran Activations
- HightouchA broad reverse ETL platform with advanced modeling, governance, and flexible sync workflows.9.4
- SyncariA broad reverse ETL and master data platform for governed, continuous sync.9.1
- DataChannelA feature-rich reverse ETL option with a free tier and advanced transformation support.9.0
See all Fivetran Activations alternatives →
Fivetran Activations vs the competition
- Fivetran Activations vs Hightouch
- Fivetran Activations vs Syncari
- Fivetran Activations vs DataChannel
- Fivetran Activations vs Polytomic
- Fivetran Activations vs Weld
- Fivetran Activations vs Meiro Pipes
Compare Fivetran Activations with any tool side by side →
Also Ranked In
Fivetran Activations is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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