Marilyn

At a glance

• Editor score
  3.0 / 10
• Pricing
  7-day trial
• Best for
  Marketplace advertisers managing Russian ad channels
• Free plan
  No
• Facts checked
  21 Sep 2026

• Where it wins

  • KPI-based bid management for marketplace campaigns
  • Budget balancing, media planning, and scheduled activation
  • REST API plus cross-channel reporting and analytics

• Where it doesn't

  • No email automation, journeys, forms, or lead management
  • No free plan; paid access includes a seven-day trial
  • Several plans use advertising-budget-based pricing

Our verdict on Marilyn

Marilyn is a web-based advertising automation platform for advertisers and agencies managing online campaigns. Its focus is marketplace and Russian advertising channels rather than email marketing automation. The platform combines KPI-based bid management, scheduled campaign activation, budget balancing, media planning, reporting dashboards, cross-channel analytics, custom metrics, UTM tagging, and link checking. It supports marketplace advertising management for Ozon and Wildberries through web and API access.

Pricing is paid, with a seven-day trial and a starting price of 5,900 Russian rubles. Published plans use either monthly subscription or advertising-budget usage models, and prices exclude VAT. Старт includes email support and prepayment. Лидер adds all support channels, a personal manager, and postpayment after 30 days. OZON, Wildberries, and Маркетплейсы each include all support channels and postpayment after 30 days. The plan structure gives teams options aligned with support needs, account focus, and payment terms, while budget-based pricing may require closer planning for advertisers managing changing spend.

Marilyn’s ecosystem fit is a central strength. Integrations include Yandex Direct, myTarget, VKontakte, VK Ads, Ozon, Wildberries, Yandex Metrica, AppMetrica, CRM systems, CoMagic, Calltouch, and a REST API for collecting and exporting advertising data. That combination supports campaign control, analytics, call tracking, CRM connections, and data exchange in one advertising workflow. Choose Marilyn if marketplace bid management, scheduling, budgeting, reporting, and Russian channel connectivity are the priority. Choose a broader marketing automation product instead if email campaigns, customer journeys, forms, or lead management are core requirements.

Your product? Our editors can test Marilyn in depth and publish a review, labelled as paid · from $149/mo →

Marilyn pricing

All 5 Marilyn plans and prices →

Marilyn fact sheet

Marilyn integrations

Marilyn lists 30+ integrations on its own site — the 12 named here are the ones its pages call out.

• Yandex Direct
• myTarget
• VKontakte
• VK Ads
• Ozon
• Wildberries
• Yandex Metrica
• AppMetrica
• CRM systems
• CoMagic
• Calltouch
• REST API

Alternatives to Marilyn

• HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
• Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
• BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2

See all Marilyn alternatives →

Featured on iTechGuides

Marilyn is listed in our Marketing Automation Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update