Marilyn review
A focused choice for bid, budget, and reporting automation across Russian ad channels.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Marilyn is a web-based advertising automation platform for advertisers and agencies managing online campaigns. Its focus is marketplace and Russian advertising channels rather than email marketing automation. The platform combines KPI-based bid management, scheduled campaign activation, budget balancing, media planning, reporting dashboards, cross-channel analytics, custom metrics, UTM tagging, and link checking. It supports marketplace advertising management for Ozon and Wildberries through web and API access.
Pricing is paid, with a seven-day trial and a starting price of 5,900 Russian rubles. Published plans use either monthly subscription or advertising-budget usage models, and prices exclude VAT. Старт includes email support and prepayment. Лидер adds all support channels, a personal manager, and postpayment after 30 days. OZON, Wildberries, and Маркетплейсы each include all support channels and postpayment after 30 days. The plan structure gives teams options aligned with support needs, account focus, and payment terms, while budget-based pricing may require closer planning for advertisers managing changing spend.
Marilyn’s ecosystem fit is a central strength. Integrations include Yandex Direct, myTarget, VKontakte, VK Ads, Ozon, Wildberries, Yandex Metrica, AppMetrica, CRM systems, CoMagic, Calltouch, and a REST API for collecting and exporting advertising data. That combination supports campaign control, analytics, call tracking, CRM connections, and data exchange in one advertising workflow. Choose Marilyn if marketplace bid management, scheduling, budgeting, reporting, and Russian channel connectivity are the priority. Choose a broader marketing automation product instead if email campaigns, customer journeys, forms, or lead management are core requirements.
Marilyn pros and cons
- Where it wins
- KPI-based bid management for marketplace campaigns
- Budget balancing, media planning, and scheduled activation
- REST API plus cross-channel reporting and analytics
- Where it doesn't
- No email automation, journeys, forms, or lead management
- No free plan; paid access includes a seven-day trial
- Several plans use advertising-budget-based pricing
Marilyn fact sheet, pricing and score →
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