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Best Magic Alternatives in 2026

Freemium#23 of 27 in Passwordless Authentication Software

The top Magic alternatives are Cisco Duo Passwordless, Secret Double Octopus and Ivanti Passwordless Authentication: 15 passwordless authentication software our editors would look at instead of Magic, in our ranking order.

6.8/10Editor score
Magic6.8 Visit Magic

Magic: A strong fit for wallet-aware passwordless login, with paid session and MFA features. Where it falls short: the strongest feature set is concentrated around wallet-enabled applications.

Switching from Magic? For most passwordless authentication software buyers the best Magic alternative is Cisco Duo Passwordless, built for broad passwordless deployments on a budget.

Why People Look for a Magic Alternative

  • The strongest feature set is concentrated around wallet-enabled applications
  • Startup pricing begins at $99 per month
  • Enterprise pricing varies by wallet volume and transaction activity
  • Paid from $99/user/mo — Cisco Duo Passwordless is $3/user/mo

Quick Picks by What You Need

All 15 Magic Alternatives, Ranked

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

  1. Best forBroad passwordless deployments on a budget

    • Better than Magic:
    • Paid from: $3/user/mo vs $99/user/mo
    • Editor score 9.3 vs 6.8

    A broad passwordless suite with strong authentication coverage and a low-cost entry tier.

    • Biometric login
    • SAML SSO
    • OpenID Connect
    Free plan · 30-day trial Our Cisco Duo Passwordless verdict → Visit Cisco Duo
    9.3/10★★★★★
    Visit Cisco Duo
  2. Best forHybrid enterprise and network passwordless access

    • Better than Magic:
    • Editor score 8.9 vs 6.8

    A broad hybrid authentication platform for organizations securing users, devices and legacy access.

    8.9/10★★★★☆
    Visit site
  3. Best forEnterprises combining passwordless and risk controls

    • Better than Magic:
    • Editor score 8.8 vs 6.8

    Enterprise passwordless authentication with FIDO2, biometrics, risk policies and desktop login.

    • Biometric login
    • SAML SSO
    8.8/10★★★★☆
    Visit Ivanti
  4. Best forEnterprise workforce passwordless authentication

    • Better than Magic:
    • Paid from: $3/user/mo vs $99/user/mo
    • Editor score 8.7 vs 6.8

    Enterprise passwordless MFA with broad endpoint, web, VPN, VDI, and RDP coverage.

    8.7/10★★★★☆
    Visit HYPR
  5. OpenCIAM

    Best forOpen-source teams wanting broad identity flows

    • Better than Magic:
    • Editor score 8.6 vs 6.8

    A flexible open-source identity platform for teams building passwordless login flows.

    • Magic links
    • SAML SSO
    • OpenID Connect
    8.6/10★★★★☆
    Visit OpenCIAM
  6. Best forLarge enterprises needing fraud-aware identity

    • Better than Magic:
    • Editor score 8.5 vs 6.8

    A broad identity platform for enterprises that need authentication, orchestration, and fraud controls.

    • Magic links
    • Biometric login
    • SAML SSO
    8.5/10★★★★☆
    Visit site
  7. PingOne

    Best forMidsize organizations needing mature identity orchestration

    • Better than Magic:
    • Paid from: $3/user/mo vs $99/user/mo
    • Editor score 8.4 vs 6.8

    A broad identity platform with passwordless options, adaptive MFA, SSO, and orchestration.

    30-day trial Our PingOne verdict → Visit PingOne
    8.4/10★★★★☆
    Visit PingOne
  8. Clerk

    Best forProduct teams needing polished auth components

    • Better than Magic:
    • Paid from: $20/user/mo vs $99/user/mo
    • Editor score 8.3 vs 6.8

    A broad authentication toolkit with polished components, passkeys, MFA, and organization support.

    • Directory synchronization
    Free plan Our Clerk verdict → Visit Clerk
    8.3/10★★★★☆
    Visit Clerk
  9. Stytch

    Best forAPI teams needing affordable identity building blocks

    • Better than Magic:
    • Editor score 8.2 vs 6.8

    Affordable identity APIs with passwordless login, SSO, MFA, and organization controls.

    • Directory synchronization
    8.2/10★★★★☆
    Visit Stytch
  10. Best forZero-trust teams securing managed devices

    • Better than Magic:
    • Editor score 8.1 vs 6.8

    A strong fit for zero-trust teams that need device-aware passwordless access.

    8.1/10★★★★☆
    Visit site
  11. Trusona

    Best forMobile QR-based passwordless experiences

    • Better than Magic:
    • Editor score 8.0 vs 6.8

    A specialized passwordless platform for QR-based mobile authentication and identity workflows.

    • Biometric login
    • SAML SSO
    • OpenID Connect
    Free plan · pricing on request Our Trusona verdict → Visit Trusona
    8.0/10★★★★☆
    Visit Trusona
  12. Best forTeams wanting self-hosted or managed identity

    • Better than Magic:
    • Editor score 7.9 vs 6.8

    A flexible passwordless and identity platform with free self-hosting and managed tiers.

    • Directory synchronization
    7.9/10★★★★☆
    Visit FusionAuth
  13. Hanko

    Best forDevelopers preferring open-source passkeys

    • Better than Magic:
    • Paid from: $29/user/mo vs $99/user/mo
    • Editor score 7.8 vs 6.8

    Open-source passkeys and flexible deployment for developers building customer-facing apps.

    • Biometric login
    • SAML SSO
    • OpenID Connect
    Free plan Our Hanko verdict → Visit Hanko
    7.8/10★★★★☆
    Visit Hanko
  14. MojoAuth

    Best forHosted web authentication with many login methods

    • Better than Magic:
    • Paid from: $50/user/mo vs $99/user/mo
    • Editor score 7.7 vs 6.8

    A flexible passwordless toolkit for web and API applications, from free OTP to enterprise SSO.

    • Magic links
    • Biometric login
    • SAML SSO
    Free plan · 30-day trial Our MojoAuth verdict → Visit MojoAuth
    7.7/10★★★★☆
    Visit MojoAuth
  15. Best forLarge customer-identity programs

    • Better than Magic:
    • Editor score 7.6 vs 6.8

    A broad enterprise identity platform for large customer-identity programs

    • Magic links
    • Biometric login
    • SAML SSO
    Free plan · 30-day trial Our Okta Customer Identity Cloud verdict → Visit Okta
    7.6/10★★★★☆
    Visit Okta

Magic Alternatives: Common Questions

What is the best alternative to Magic?

Cisco Duo Passwordless: #1 in our Passwordless Authentication Software ranking, with an editor score of 9.3 out of 10. A broad passwordless suite with strong authentication coverage and a low-cost entry tier.

Is there a free alternative to Magic?

Yes. Cisco Duo Passwordless, OpenCIAM, Clerk, Stytch and Trusona have a free plan or a free tier (9 of the 15 alternatives on this page).

What is the cheapest paid alternative to Magic?

Of the alternatives here that publish a price, Cisco Duo Passwordless starts lowest, at $3/user/mo.

Why do people look for Magic alternatives?

The strongest feature set is concentrated around wallet-enabled applications; Startup pricing begins at $99 per month; Enterprise pricing varies by wallet volume and transaction activity.

How do I switch from Magic?

Export your data from Magic (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Magic.

How to Switch from Magic

  1. Export your data from Magic (most tools have an export in their settings).
  2. Sign up for the alternative; start on its free plan or trial if it has one.
  3. Import your export and set up the integrations your team relies on.
  4. Run both side by side for a short while, then cancel Magic.

Magic vs Each Alternative

#ToolFree planPaid fromPasswordless methodsBiometric loginSAML SSOScore
23MagicYes$99/moemail magic links, email OTP, SMS OTP, social login, external wallet login, passkeys/WebAuthn, OIDCYes6.8
1Cisco Duo PasswordlessYes$3/user/moPlatform authenticators, passkeys, FIDO2 security keys, Duo PushYesYes9.3
2Secret Double Octopus8.9
3Ivanti Passwordless Authenticationmobile device identity, certificates, FIDO2 security keys, passkeys, QR codes, push notifications, one-time passcodes, biometricsYesYes8.8
4HYPR AuthenticateNo$3/user/mo8.7
5OpenCIAMYesFIDO2/WebAuthn passkeys, magic links, email OTP, SMS OTP, push approvalYes8.6
6Mosaic by Transmit SecurityNopasskeys, biometrics, magic links, SMS OTP, social logins, push notifications, PIN, TOTPYesYes8.5
7PingOneNo$3/user/mo8.4
8ClerkYes$20/mo8.3
9StytchYes8.2
10Beyond Identity AuthenticatorNo8.1
11TrusonaYesmobile app approval, QR codes, deep links, passkeys/WebAuthn, biometrics, TOTP, identity proofingYesYes8.0
12FusionAuthYes$162/mo7.9
13HankoYes$29/mopasskeys, email passcodes, social/OAuth sign-in, SAML SSO, security keys, authenticator appsYesYes7.8
14MojoAuthYes$50/moEmail magic links, email OTP, SMS OTP, passkeys, WebAuthn, biometric authentication, social login, WhatsApp loginYesYes7.7
15Okta Customer Identity CloudYes$3,000/moPasskeys, biometrics, magic links, email OTP, SMS OTP, push notificationsYesYes7.6

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update