Magic
Magic: A strong fit for wallet-aware passwordless login, with paid session and MFA features. Ranked #23 of 27 in Passwordless Authentication Software by our editors (6.8/10); pricing: Free plan; best for developers adding wallet-aware passwordless login.
At a glance
- Editor score6.8 / 10
- PricingFree plan
- Best forDevelopers adding wallet-aware passwordless login
- Free planYes
- Paid from$99/mo
- Facts checked20 Sep 2026
Where it wins
- Supports magic links, OTP, passkeys, WebAuthn, OIDC, and social login
- Combines authentication with embedded wallets, signing, and wallet UI widgets
- Covers web, iOS, Android, APIs, and server-side backend integrations
Where it doesn't
- The strongest feature set is concentrated around wallet-enabled applications
- Startup pricing begins at $99 per month
- Enterprise pricing varies by wallet volume and transaction activity
Our verdict on Magic
Magic combines passwordless authentication with embedded wallet infrastructure for developers building web, mobile, and API-based applications. Its authentication options include email magic links, email and SMS one-time passwords, social login, external wallet login, passkeys, WebAuthn, and OIDC identity-provider authentication. The platform also includes session management, DID token generation and validation, wallet provisioning, transaction signing, and wallet UI widgets, making it particularly relevant to applications where login and wallet access belong in the same user journey.
Pricing follows a freemium structure. The Developer plan costs $0 per month and includes email, SMS, social, and external wallet logins, wallet UI widgets, token gating, a fiat on-ramp, and email and community support. The $99-per-month Startup plan adds multi-factor authentication, session management, login data export, and prioritized support while retaining the Developer features. Enterprise uses custom pricing, with custom monthly active wallet volume and transaction-based pricing. The published pricing also shows an annual option marked 10% off. This model suits teams that need wallet-aware authentication and want to begin without a platform fee, while larger deployments should evaluate how wallet activity and transactions affect costs.
Its platform coverage is a practical strength: client SDKs support web and mobile applications, while server-side SDKs support backend integrations. The feature set reaches beyond basic passwordless login into wallet provisioning, transaction signing, token gating, and fiat on-ramp functionality. That breadth is useful for applications with digital-asset or wallet workflows, but may be more infrastructure than a team seeking only conventional passkeys or magic links. Choose Magic when wallet features, multiple passwordless methods, and API-based integration are central requirements; consider a narrower authentication product when embedded wallets are outside the application’s scope.
Your product? Our editors can test Magic in depth and publish a review, labelled as paid · from $149/mo →
Magic pricing
All 3 Magic plans and prices →
Magic fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $99/mo |
| Passwordless methods | email magic links, email OTP, SMS OTP, social login, external wallet login, passkeys/WebAuthn, OIDC |
| Magic links | Yes |
| Biometric login | Yes |
| SAML SSO | Not verified |
| OpenID Connect | Yes |
| Directory synchronization | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan (source) |
| Website | magic.link |
| Facts checked | 20 Sep 2026 |
Alternatives to Magic
- Cisco Duo PasswordlessA broad passwordless suite with strong authentication coverage and a low-cost entry tier.9.3
- Secret Double OctopusA broad hybrid authentication platform for organizations securing users, devices and legacy access.8.9
- Ivanti Passwordless AuthenticationEnterprise passwordless authentication with FIDO2, biometrics, risk policies and desktop login.8.8
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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