Lotame Spherical Data Collaboration Platform
Lotame Spherical Data Collaboration Platform: A broad enterprise platform for unifying, enriching and activating audience data. Ranked #6 of 30 in Data Management Platforms by our editors (8.2/10); pricing: Pricing on request; best for privacy-safe enterprise data collaboration.
At a glance
- Editor score8.2 / 10
- PricingPricing on request
- Best forPrivacy-safe enterprise data collaboration
- Free planNo
- Audience segmentationYes
- Founded2006 · Columbia, Maryland, United States
- Facts checked20 Sep 2026
Where it wins
- Unifies first-party data and resolves identity across channels and devices
- Supports clean rooms, CTV targeting and many marketing integrations
- Combines enrichment, lookalike modeling, insights and monetization
Where it doesn't
- Requires contacting sales for pricing
- Offers no free plan
- Broad capabilities may exceed single-purpose audience needs
Our verdict on Lotame Spherical Data Collaboration Platform
Lotame Spherical Data Collaboration Platform is designed for digital marketers, agencies and media companies managing audience data across channels. It brings together first-party data onboarding and unification, partner-data enrichment, identity resolution, segmentation, audience insights, modeling and activation. The platform also supports privacy-safe data collaboration, CTV targeting, and revenue or audience monetization. Its web and API access make it suitable for organizations connecting audience operations with broader marketing and advertising workflows.
Pricing follows a contact-sales model, and there is no free plan. The product is positioned for enterprise use rather than self-serve adoption, so buyers should expect a sales-led evaluation before selecting it. Its scope covers both data management and downstream activation, including lookalike and machine-learning audience modeling, audience comparisons and charts, and destinations across advertising, marketing and measurement. Teams seeking a focused audience segmentation tool may find this wider feature set unnecessary.
Integration breadth is a central part of Spherical’s fit. It connects with SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses, personalization platforms, measurement platforms and clean rooms. Collection methods include Lightning Tag, Services API, first-party data onboarding and data collaborations. That combination suits organizations coordinating data across media, customer-data and measurement environments, while CTV activation adds reach across another channel. Choose Spherical when privacy-safe collaboration, identity resolution and multi-destination activation need to work together; choose an alternative when a free plan or straightforward self-serve pricing is the priority.
Lotame Spherical Data Collaboration Platform pricing
Lotame Spherical Data Collaboration Platform fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Collection methods | Lightning Tag; Services API; first-party data onboarding; data collaborations |
| Audience segmentation | Yes |
| Lookalike modeling | Yes |
| Real-time activation | Not verified |
| Activation destinations | SSPs; DSPs; ad servers; social platforms; CDPs; data warehouses; personalization platforms; measurement platforms; clean rooms |
| CTV activation | Yes |
| Audience retention | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR, SSO/SAML |
| Support | Email, Tickets, Community, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses … See all → |
| Pricing | Pricing on request |
| Website | lotame.com |
| Facts checked | 20 Sep 2026 |
Lotame Spherical Data Collaboration Platform integrations
Lotame Spherical Data Collaboration Platform lists 9 integrations on its own site.
- SSPs
- DSPs
- ad servers
- social platforms
- CDPs
- data warehouses
- personalization platforms
- measurement platforms
- clean rooms
See all Lotame Spherical Data Collaboration Platform integrations →
Alternatives to Lotame Spherical Data Collaboration Platform
- SAS Data ManagementA broad fit for hybrid data teams that need integration, governance and custom transformations.9.3
- CollibraA governance-first platform for cataloging, lineage, quality, privacy and governed AI.8.8
- Informatica Product 360A deep product-data platform for teams managing complex catalogs across channels.8.7
See all Lotame Spherical Data Collaboration Platform alternatives →
Lotame Spherical Data Collaboration Platform vs the competition
- Lotame Spherical Data Collaboration Platform vs SAS Data Management
- Lotame Spherical Data Collaboration Platform vs Collibra
- Lotame Spherical Data Collaboration Platform vs Informatica Product 360
- Lotame Spherical Data Collaboration Platform vs Adobe Audience Manager
- Lotame Spherical Data Collaboration Platform vs Piano DMP
- Lotame Spherical Data Collaboration Platform vs Adform DMP
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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