SAS Data Management vs Lotame Spherical Data Collaboration Platform

SAS Data Management9.3Visit Lotame Spherical Data Collaboration Platform8.2Visit

Higher score SAS Data Management #1 in Data Management Platforms 9.3/10 Pricing on request ✓ 0 of 4 features Visit SAS

vs

Lotame Spherical Data Collaboration Platform #6 in Data Management Platforms 8.2/10 Pricing on request ✓ 3 of 4 features Visit Lotame

• SAS Data Management fits best

  Hybrid and on-premises data operations

• Lotame Spherical Data Collaboration Platform fits best

  Privacy-safe enterprise data collaboration

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Side by side

Feature	SAS Data Management 9.3/10 Visit ↗	Lotame Spherical Data Collaboration Platform 8.2/10 Visit ↗
At a glance
Editor score	9.3	8.2
Ranking	#1 in Data Management Platforms	#6 in Data Management Platforms
Best for	Hybrid and on-premises data operations	Privacy-safe enterprise data collaboration
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud, Self-hosted	Cloud
Support	Email, Live chat, Phone, Tickets, Community, Docs	Email, Tickets, Community, Docs
Integrations	7 integrations	9 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features SAS Data Management 0/4 · Lotame Spherical Data Collaboration Platform 3/4
Audience segmentation	Not checked yet	✓ (best)
Lookalike modeling	Not checked yet	✓ (best)
Real-time activation	Not checked yet	Not checked yet
CTV activation	Not checked yet	✓ (best)
Specs
Collection methods	Not checked yet	Lightning Tag; Services API; first-party data onboarding; data collaborations
Activation destinations	Not checked yet	SSPs; DSPs; ad servers; social platforms; CDPs; data warehouses; personalization platforms; measurement platforms; clean rooms
Audience retention	Not checked yet	Not checked yet
Our review
Pros	Supports cloud, hybrid and on-premises data environments Combines quality, governance, lineage and orchestration Includes SQL, custom-code and change data capture transformations	Unifies first-party data and resolves identity across channels and devices Supports clean rooms, CTV targeting and many marketing integrations Combines enrichment, lookalike modeling, insights and monetization
Cons	Pricing requires contacting SAS or its sales channels Broad capabilities may exceed the needs of narrow data teams SAS Viya positioning can add product-scope considerations	Requires contacting sales for pricing Offers no free plan Broad capabilities may exceed single-purpose audience needs
Our verdict	SAS Data Management helps enterprise data teams access, integrate, prepare, govern and optimize data across cloud, hybrid and on-premises environments. It is suited to organizations managing diverse systems, data platforms and formats for… Read the review →	Lotame Spherical Data Collaboration Platform is designed for digital marketers, agencies and media companies managing audience data across channels. It brings together first-party data onboarding and unification, partner-data enrichment,… Read the review →

Strengths and trade-offs

• SAS Data Management — where it wins

  • Supports cloud, hybrid and on-premises data environments
  • Combines quality, governance, lineage and orchestration
  • Includes SQL, custom-code and change data capture transformations

  Where it doesn't

  • Pricing requires contacting SAS or its sales channels
  • Broad capabilities may exceed the needs of narrow data teams
  • SAS Viya positioning can add product-scope considerations

• Lotame Spherical Data Collaboration Platform — where it wins

  • Unifies first-party data and resolves identity across channels and devices
  • Supports clean rooms, CTV targeting and many marketing integrations
  • Combines enrichment, lookalike modeling, insights and monetization

  Where it doesn't

  • Requires contacting sales for pricing
  • Offers no free plan
  • Broad capabilities may exceed single-purpose audience needs

• SAS Data Management9.3/10 · Pricing on request

  A broad fit for hybrid data teams that need integration, governance and custom transformations.

  Visit SASFull verdict →
• Lotame Spherical Data Collaboration Platform8.2/10 · Pricing on request

  A broad enterprise platform for unifying, enriching and activating audience data.

  Visit LotameFull verdict →