Looka
Looka: A detailed AI logo workflow with strong exports and an optional brand-asset suite. Ranked #2 of 63 in AI Logo Makers by our editors (8.8/10); pricing: Free plan; best for established brand-kit workflows.
At a glance
- Editor score8.8 / 10
- PricingFree plan
- Best forEstablished brand-kit workflows
- Free planYes
- Vector exportYes
- Founded2016 · Toronto, Canada
- Facts checked22 Sep 2026
Where it wins
- AI concepts plus detailed controls for fonts, colors, icons, and layouts
- Premium package includes SVG, EPS, PDF, PNG, and color variations
- Brand Kit adds 300+ templates, guidelines, and business assets
Where it doesn't
- Basic Logo Package includes only one low-resolution PNG file
- Brand Kit and website features require annual subscriptions
- Available as a web-based product rather than a native desktop app
Our verdict on Looka
Looka is a web-based AI logo maker for entrepreneurs, small businesses, and other non-designers. It generates logo concepts from a company name, industry, preferred styles, colors, and symbols, then provides an editor for fonts, colors, icons, layouts, spacing, and sizing. Mockup previews show designs on items such as business cards and T-shirts. It suits businesses that want to move from initial concepts to a broader visual identity without limiting the workflow to a single logo file.
Pricing is structured around one-time logo packages and annual Brand Kit subscriptions. The Basic Logo Package costs $20 one time and includes one PNG logo file at low resolution. At $65 one time, the Premium Logo Package adds high-resolution PNG, EPS, SVG, and PDF files, multiple color variations including transparent backgrounds, unlimited post-purchase changes, full ownership, and lifetime technical support. The $96-per-year Brand Kit Subscription adds 300+ branded templates and assets, brand guidelines, social profiles and posts, business cards, email signatures, letterheads, invoices, and unlimited logo changes. The $129-per-year Brand Kit Web Subscription includes those Brand Kit features plus a website builder, hosting, and design.
The main distinction is breadth: Looka combines AI concepts, detailed logo editing, mockups, vector exports, file variations, and brand materials in one web workflow. Its Brand Kit covers logo fonts and colors alongside practical business assets, while the Premium package supports commercial and non-commercial use of downloaded logo files. Businesses that need editable vector files, transparent variations, or ongoing brand materials should consider Premium or a Brand Kit subscription. Those seeking only a basic, low-resolution logo can choose the $20 package, while businesses requiring a native desktop product should look elsewhere.
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Looka pricing
All 4 Looka plans and prices →
Looka fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Vector export | Yes |
| Transparent export | Yes |
| Brand kit | Yes |
| Logo concepts | Not verified |
| File formats | PNG, JPG, SVG, EPS, PDF |
| Commercial use | Yes |
| Money-back guarantee | 7 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Live chat, Phone, Docs |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | Free plan (source) |
| Website | looka.com |
| Facts checked | 22 Sep 2026 |
Alternatives to Looka
- LOGO.comA broad web-based toolkit for creating logos, brand assets, and marketing designs.9.0
- RocketAn AI brand studio with strong logo, brand-kit, and guideline exports.8.7
- logotype.aiA vector-first logo maker with strong one-time plans and business API access.8.6
Looka vs the competition
- Looka vs LOGO.com
- Looka vs Rocket
- Looka vs logotype.ai
- Looka vs SologoAI
- Looka vs Logo Diffusion
- Looka vs Elaa
Compare Looka with any tool side by side →
Also Ranked In
Looka is ranked in 6 of our directories.
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Featured on iTechGuides
Looka is listed in our AI Logo Makers directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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