Head-to-head · AI Logo Makers
Looka vs Elaa
Looka leads on 0 checks, Elaa on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLooka · 8.8/10
- Free planboth
Looka scores higher on our rubric for ai logo makers: 8.8 against 8.3 out of 10; our editors rank them #2 and #7.
Looka is the better fit for established brand-kit workflows. Elaa is the better fit for users wanting inexpensive commercial-ready logo files.
- Looka fits best
Established brand-kit workflows
- Elaa fits best
Users wanting inexpensive commercial-ready logo files
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Side by side
| Feature | Looka 8.8/10 Visit ↗ | Elaa 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.3 |
| Ranking | #2 in AI Logo Makers | #7 in AI Logo Makers |
| Best for | Established brand-kit workflows | Users wanting inexpensive commercial-ready logo files |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | $10 one-time |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Phone, Docs | |
| Built for | Solo, Small business | Solo, Small business |
| Features Looka 4/4 · Elaa 4/4 | ||
| Vector export | ✓ | ✓ |
| Transparent export | ✓ | ✓ |
| Brand kit | ✓ | ✓ |
| Commercial use | ✓ | ✓ |
| Specs | ||
| Logo concepts | Not checked yet | 50 |
| File formats | PNG, JPG, SVG, EPS, PDF | SVG, PNG, ICO, PDF |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Looka is a web-based AI logo maker for entrepreneurs, small businesses, and other non-designers. It generates logo concepts from a company name, industry, preferred styles, colors, and symbols, then provides an editor for fonts, colors,… Read the review → |
Elaa is a web-based AI logo maker for founders and businesses that need downloadable brand assets without a recurring subscription. It combines AI-generated logo designs with a curated vector icon library, then lets users adjust fonts,… Read the review → |
Strengths and trade-offs
Looka — where it wins
- AI concepts plus detailed controls for fonts, colors, icons, and layouts
- Premium package includes SVG, EPS, PDF, PNG, and color variations
- Brand Kit adds 300+ templates, guidelines, and business assets
Where it doesn't
- Basic Logo Package includes only one low-resolution PNG file
- Brand Kit and website features require annual subscriptions
- Available as a web-based product rather than a native desktop app
Elaa — where it wins
- Free commercial licensing with SVG, PNG, favicon, and PDF exports
- Unlimited edits, variations, styles, and curated logo options
- Transparent PNGs, favicon files, and a brand guide PDF included
Where it doesn't
- A paid Design Pass adds credits but not a broader feature suite
- An account is required to save edits and download production files
- Elaa does not guarantee logo uniqueness or trademark eligibility
- Looka8.8/10 · Free plan
A detailed AI logo workflow with strong exports and an optional brand-asset suite.
Visit LookaFull verdict → - Elaa8.3/10 · Free plan
A low-cost web logo maker with strong file exports and a focused feature set.
Visit ElaaFull verdict →
More comparisons
- LOGO.com vs Looka
- LOGO.com vs Elaa
- Looka vs Rocket
- Looka vs logotype.ai
- Looka vs SologoAI
- Looka vs Logo Diffusion
- Looka vs AI Logo Generator
- Rocket vs Elaa
All AI logo makers comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







