Looka review
A detailed AI logo workflow with strong exports and an optional brand-asset suite.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Looka is a web-based AI logo maker for entrepreneurs, small businesses, and other non-designers. It generates logo concepts from a company name, industry, preferred styles, colors, and symbols, then provides an editor for fonts, colors, icons, layouts, spacing, and sizing. Mockup previews show designs on items such as business cards and T-shirts. It suits businesses that want to move from initial concepts to a broader visual identity without limiting the workflow to a single logo file.
Pricing is structured around one-time logo packages and annual Brand Kit subscriptions. The Basic Logo Package costs $20 one time and includes one PNG logo file at low resolution. At $65 one time, the Premium Logo Package adds high-resolution PNG, EPS, SVG, and PDF files, multiple color variations including transparent backgrounds, unlimited post-purchase changes, full ownership, and lifetime technical support. The $96-per-year Brand Kit Subscription adds 300+ branded templates and assets, brand guidelines, social profiles and posts, business cards, email signatures, letterheads, invoices, and unlimited logo changes. The $129-per-year Brand Kit Web Subscription includes those Brand Kit features plus a website builder, hosting, and design.
The main distinction is breadth: Looka combines AI concepts, detailed logo editing, mockups, vector exports, file variations, and brand materials in one web workflow. Its Brand Kit covers logo fonts and colors alongside practical business assets, while the Premium package supports commercial and non-commercial use of downloaded logo files. Businesses that need editable vector files, transparent variations, or ongoing brand materials should consider Premium or a Brand Kit subscription. Those seeking only a basic, low-resolution logo can choose the $20 package, while businesses requiring a native desktop product should look elsewhere.
Looka pros and cons
- Where it wins
- AI concepts plus detailed controls for fonts, colors, icons, and layouts
- Premium package includes SVG, EPS, PDF, PNG, and color variations
- Brand Kit adds 300+ templates, guidelines, and business assets
- Where it doesn't
- Basic Logo Package includes only one low-resolution PNG file
- Brand Kit and website features require annual subscriptions
- Available as a web-based product rather than a native desktop app
Looka fact sheet, pricing and score →
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