LeadFlags review
A focused, rule-based API for affordable 0–100 lead scoring and routing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
LeadFlags is a deterministic lead-scoring API for sales operations, marketing operations, agencies, call centers, and lead sellers. It accepts JSON lead data and returns a 0–100 quality score, quality level, risk flags, positive signals, and a recommended action. The service is designed to help validate and prioritize leads before CRM ingestion or call-queue routing. Its field detection can handle data such as names, contact details, messages, sources, job titles, industries, company sizes, and websites without requiring a fixed request schema.
Pricing is structured around monthly paid plans. Starter costs €39 per month and includes full scoring and flags, email support, and a production-ready service. Growth costs €99 per month and adds priority processing, fast support, and early access to new scoring logic. Scale costs €249 per month and adds higher rate limits, priority support, and a basic availability SLA. Enterprise adds dedicated SLA and support, an IP allowlist, custom score thresholds, and custom billing and terms. The plans state a 20% annual discount.
LeadFlags fits teams that want predictable rule-based decisions through a web and API service rather than machine-learning predictions. HubSpot and Salesforce integrations cover two common CRM destinations, while the JSON API provides the main route for custom workflows and lead-routing systems. Enterprise controls include custom thresholds and an IP allowlist, and Scale introduces a basic availability SLA. Choose LeadFlags for transparent scoring, filtering, and routing at a defined monthly cost. Teams seeking predictive scoring, account scoring, AI features, or a broader integration ecosystem should choose an alternative.
LeadFlags pros and cons
- Where it wins
- Clear 0–100 scoring with risk flags and positive signals
- JSON API accepts flexible lead fields without a fixed request schema
- Routing recommendations help prioritize leads before CRM ingestion
- Where it doesn't
- Uses deterministic rules rather than predictive or AI scoring
- Integrations are limited to HubSpot and Salesforce
- No account scoring or free plan is available
LeadFlags fact sheet, pricing and score →
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