Latana
Latana: Monthly multi-market tracking with funnel KPIs, segmentation and benchmark-ready exports. Ranked #17 of 29 in Brand Tracking Software by our editors (7.7/10); pricing: From €7,900/yr; best for monthly multi-market awareness tracking.
At a glance
- Editor score7.7 / 10
- PricingFrom €7,900/yr
- Best forMonthly multi-market awareness tracking
- Free planNo
- Competitor benchmarkingYes
- Facts checked29 Sep 2026
Where it wins
- Monthly awareness, perception and funnel KPI tracking
- Competitor benchmarking with audience segmentation
- CSV/raw exports and margins-of-error reporting
Where it doesn't
- Essential and Pro prices are annual per market
- Web-only cloud deployment
- Sampling uses non-incentivized interactive ads
Our verdict on Latana
Latana is a cloud-based brand tracking platform for marketers, strategists, insights teams and agencies. It measures brand awareness, consideration, perception, preference and other funnel KPIs through recurring survey responses collected with non-incentivized interactive ads. The dashboard supports audience segmentation, competitor comparisons, charts, trend analysis, data export, margins of error and conversion of percentages into population numbers. Plans provide monthly updates across more than 150 markets, with configurable brands, segments, interview volumes and research modules.
Pricing is organized by market and billed annually. Essential starts at €7,900 per market per year and includes awareness tracking, monthly updates, dashboard data export, audience segmentation, unlimited user access and dedicated client service support. Pro starts at €18,900 per market per year and adds monthly granular updates, consideration and perception funnel metrics, trend-line models, KPI predictions, deep segmentation and dedicated research team support. Custom provides a tailored tracking setup, custom KPIs and research modules, plus dedicated research and data science support. A low-cost, no-commitment trial is also advertised.
Latana fits organizations that need a recurring, multi-market view of brand health rather than a one-time survey. Its combination of competitor benchmarking, segmented reporting, raw exports and margin-of-error reporting supports teams that need to compare audiences and monitor movement over time. GDPR compliance and email and documentation support provide a defined operating framework. The non-incentivized ad-based sampling approach is central to the product, so teams seeking a different recruitment method should evaluate whether it matches their research design. Choose Latana for ongoing awareness and funnel measurement across markets; consider another approach when research requires a narrower, bespoke methodology outside this model.
Latana pricing
All 3 Latana plans and prices →
Latana fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Awareness tracking | Yes |
| Perception measurement | Yes |
| Competitor benchmarking | Yes |
| Brand equity dashboard | Yes |
| Survey frequency | Monthly |
| Included responses | Not verified |
| Markets supported | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | From €7,900/yr (source) |
| Website | latana.com |
| Facts checked | 29 Sep 2026 |
Alternatives to Latana
- GWI Brand TrackingA tailored research service for tracking brand funnel health, perceptions, and competitors.9.3
- Kantar BrandHealthEnterprise measurement connecting brand health, campaigns and market signals.9.2
- YouGov BrandIndexA deep, continuous brand-health view with benchmarking, segmentation and API access.9.1
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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