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Lasso CRM

Paid#9 of 41 in Construction CRM Software

Lasso CRM: A sales-focused CRM for homebuilders that connects lead capture, follow-up, and marketing. Ranked #9 of 41 in Construction CRM Software by our editors (8.0/10); pricing: Pricing on request; best for homebuilders focused on marketing automation.

8.0/10Editor score

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At a glance

Editor score
8.0 / 10
Pricing
Pricing on request
Best for
Homebuilders focused on marketing automation
Facts checked
20 Sep 2026

Where it wins
- Captures and assigns leads from digital channels
- Automates follow-up, email marketing, and drip campaigns
- Connects with construction, ERP, BI, and business systems
Where it doesn't
- Pricing is handled through a demo-led sales process
- Pipeline customization is basic
- Its focus is sales and marketing rather than bid management

Our verdict on Lasso CRM

Lasso CRM is designed for homebuilders, real estate developers, new home agencies, and residential construction sales teams. It brings digital lead capture, prospect information, follow-up activities, email marketing, website behavior tracking, appointments, reporting, and sales processes into one system. The product supports online and onsite sales teams, with web, iOS, Android, and API access. Its strongest fit is a homebuilder that wants to organize marketing automation and prospect engagement across multiple sales channels.

Lead management is the platform’s clearest area of depth. Teams can capture and assign leads from digital channels, use lead rating and segmentation, rotate prospects among sales representatives, and automate follow-up activities. Email templates and drip campaigns support ongoing communication, while website visit and prospect behavior tracking adds context for sales conversations. Appointment management, customizable dashboards, and reporting extend the workflow beyond initial inquiry. Mobile access covers registrant details, ratings, follow-up, appointments, activities, notes, and history, which suits salespeople working between offices and communities.

Lasso also connects with web forms, marketing engagement systems, accounting systems, construction and ERP systems, and selections and contract-management systems. Reporting integrations include Power BI, Tableau, and Google Data Studio, while CRM integrations and general or pre-built APIs support broader system connections. Purchasing follows a demo-led process, so teams should evaluate the commercial fit alongside their existing systems. Homebuilders seeking coordinated lead capture, automated outreach, and sales visibility should consider Lasso; teams prioritizing advanced construction pipeline or bid-management workflows should look for a product centered more directly on those functions.

Your product? Our editors can test Lasso CRM in depth and publish a review, labelled as paid · from $149/mo →

Lasso CRM pricing

Plans Pricing on requestPaid No free plan — trial or paid only. Prices checked 20 Sep 2026.

See plans on ecisolutions.com

Lasso CRM fact sheet

Free plan	Not verified
Paid from	Not verified
Mobile app	Yes
Bid tracking	Not verified
Pipeline customization	Basic
Email sync	Yes
Lead capture	Yes
Custom fields	Not verified
Deployment	Cloud, Mobile
Platforms	Web, iOS, Android
Support	Email, Phone
Built for	Mid-market, Enterprise (editorial estimate)
Integrations	8 integrations: web forms, marketing engagement systems, accounting systems, construction and ERP systems, selections and contract-management systems, Power BI …
Pricing	Pricing on request
Website	ecisolutions.com
Facts checked	20 Sep 2026

Lasso CRM integrations

Lasso CRM lists 8 integrations on its own site.

web forms
marketing engagement systems
accounting systems
construction and ERP systems
selections and contract-management systems
Power BI
Tableau
Google Data Studio

Alternatives to Lasso CRM

See all Lasso CRM alternatives →

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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Lasso CRM for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

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Featured on iTechGuides

Lasso CRM is listed in our Construction CRM Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update