Kendo AI review
A focused AI coaching suite with roleplay, call scoring, analytics, and training paths.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Kendo AI is an AI-powered sales training and coaching platform for sales teams. It brings prospect roleplay, automated sales-call transcription, AI scoring, customizable scorecards, coaching recommendations, performance analytics, manager dashboards, and structured training paths into one browser-based application. Teams can use it for representative practice, call review, targeted assignments, and manager-led performance development. API access and webhooks extend its fit for organizations that want to connect coaching workflows with other systems.
The product’s strongest angle is breadth within sales coaching. AI roleplay uses customizable prospect agents, while automated call review turns conversations into scored feedback. Managers can configure scorecards with criteria and weights, assign targeted training, and use dashboards and leaderboards to follow individual and team performance. Call routing can trigger scorecard and notification workflows, making the platform relevant beyond isolated practice sessions. Teams needing a focused coaching system with both rep-facing training and manager-facing oversight should find this combination especially useful.
Pricing is structured around a Free Trial, Pro, Max, and Enterprise. The Free Trial includes AI roleplay and call review trials, metrics and analytics, custom scoring, and standard support. Pro costs $55 per seat/month and adds the main production features, including integrations. Max costs $100 per seat/month and lists AI roleplay, call review, metrics, AI Sales Manager, custom scorecards, and integrations. Enterprise adds live call scoring, custom setup, advanced analytics, a dedicated account manager, and SSO/security. Kendo AI suits teams prepared to pay for a dedicated AI coaching suite; buyers seeking a permanent free plan, clearer differentiation between Pro and Max, or completed SOC 2 Type II certification should consider alternatives.
Kendo AI pros and cons
- Where it wins
- Combines AI roleplay, call scoring, coaching, and training paths
- Custom scorecards support configurable criteria and weights
- Connects with CRM, meeting, dialer, payment, and automation tools
- Where it doesn't
- Pro starts at $55 per seat/month with no permanent free plan
- Max lists the same core highlights as Pro at $100 per seat/month
- SOC 2 Type II is described as in progress rather than completed
Kendo AI fact sheet, pricing and score →
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