InsulaCRM
InsulaCRM: A free, open-source real estate CRM for teams comfortable operating their own software. Ranked #160 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Free plan; best for technical teams wanting free, open-source CRM.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forTechnical teams wanting free, open-source CRM
- Free planYes
- Paid fromFree
- Automated follow-upYes
- Facts checked20 Sep 2026
Where it wins
- Automates lead routing and buyer-property matching
- Covers leads, properties, deals, listings, and transactions
- Includes API, webhooks, plugins, reporting, and AI features
Where it doesn't
- Requires users to deploy and operate the application
- Platform and integration coverage is narrower
- AI features require user-supplied keys
Our verdict on InsulaCRM
InsulaCRM is a free, self-hosted, multi-tenant real estate CRM for wholesalers, investors, agencies, agents, and brokers. It brings motivated-seller leads, properties, buyers, listings, showings, open houses, transactions, and commissions into one system. Lead management includes pipeline statuses, source tracking, scoring, and agent assignment, while deal pipelines add Kanban boards, due-diligence tracking, and document uploads. Its strongest fit is for technical teams that want an open-source CRM they can deploy and operate themselves.
The product’s workflow coverage is broad for real estate operations. Automated distribution supports round-robin, broadcast, and hybrid routing, while buyer-deal matching uses location, property type, price range, and state. Multi-step drip sequences cover SMS, email, calls, voicemail, and direct mail. CSV imports include column mapping and deduplication, and property records add distress markers, financial calculators, and address normalization. A bring-your-own-key AI assistant can draft follow-ups, support scoring and analysis, and suggest tasks.
InsulaCRM also provides a REST API, webhooks, plugins, embeddable lead-capture forms, reporting, built-in TOTP two-factor authentication, and GDPR data export and deletion. It is distributed under the MIT License, but self-hosting means the team remains responsible for deployment and ongoing operation. The narrower integration and platform coverage may matter to organizations seeking a more connected ecosystem. Choose InsulaCRM if control, extensibility, and real estate-specific workflows outweigh infrastructure responsibility; choose an alternative if managed hosting or broader integrations are the priority.
Your product? Our editors can test InsulaCRM in depth and publish a review, labelled as paid · from $149/mo →
InsulaCRM pricing
InsulaCRM fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | Not verified |
| Mobile app | Not verified |
| Email marketing | Yes |
| Lead import | Yes |
| Deployment | Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR, 2FA |
| Support | Tickets |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: REST API, Webhooks, Plugins |
| Pricing | Free plan |
| Website | insulacrm.com |
| Facts checked | 20 Sep 2026 |
InsulaCRM integrations
InsulaCRM lists 3 integrations on its own site.
- REST API
- Webhooks
- Plugins
Alternatives to InsulaCRM
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all InsulaCRM alternatives →
Used InsulaCRM? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used InsulaCRM for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
InsulaCRM is listed in our Real Estate CRM Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/insulacrm/"><img src="https://www.itechguides.com/best/badge/insulacrm.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update