Independent Analytics
Independent Analytics: A privacy-focused WordPress analytics plugin with broad reporting and a generous free tier. Ranked #99 of 139 in Web Analytics Tools by our editors (3.0/10); pricing: Free plan; best for wordPress sites needing unlimited basic analytics.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forWordPress sites needing unlimited basic analytics
- Free planYes
- Paid from$49/site/yr
- Founded2022
- Facts checked23 Sep 2026
Where it wins
- Free plan includes unlimited sites, pageviews, visitors and data retention
- Tracks campaigns, ecommerce, forms, clicks and visitor journeys
- Works with WooCommerce, forms, memberships and shopping plugins
Where it doesn't
- No general configurable JavaScript event tracking
- No conversion funnels or session recording
- Advanced features require an annual Pro plan
Our verdict on Independent Analytics
Independent Analytics is a privacy-focused WordPress plugin that places website analytics inside the WordPress administration area. It is designed for WordPress site owners who need reports on pages, referrers, geographic data, devices, visitors, sessions, bounce rate and campaign URLs without moving to a separate analytics dashboard. The free version supports unlimited sites, tracked pageviews, visitors and data retention, making it a strong fit for basic site measurement across multiple WordPress properties.
Pricing is structured around a free tier and three annual Pro plans. The Free Version includes core reports and privacy-friendly tracking. PRO Standard costs $49 per website annually and adds all Pro features, annual updates and support. PRO Hobbyist costs $79 annually for 3 websites, with the same Pro feature access and support terms. PRO Agency costs $199 annually for unlimited websites. Pro adds campaign URL tracking with UTM parameters, real-time analytics, code-free click tracking, ecommerce attribution, form submission tracking, visitor journey reports, customizable and saved reports, scheduled email reports, API access, and CSV and PDF exports.
Its WordPress ecosystem fit is a notable strength. Integrations include WooCommerce, Easy Digital Downloads, FluentCart, SureCart, Paid Memberships Pro, Contact Form 7, WPForms, Gravity Forms, Fluent Forms and MainWP. That coverage suits stores, membership sites, lead-generation sites and agencies managing multiple installations. The product focuses on page, campaign, click, form and ecommerce measurement rather than broader behavioral analytics: it does not include general configurable JavaScript event tracking, conversion funnels or session recording. Choose it for privacy-focused WordPress reporting with unlimited basic usage; consider an alternative if funnel analysis, session replay or flexible event instrumentation is central to your measurement needs.
Your product? Our editors can test Independent Analytics in depth and publish a review, labelled as paid · from $149/mo →
Independent Analytics pricing
All 4 Independent Analytics plans and prices →
Independent Analytics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $49/site/yr |
| Monthly visitor limit | Not verified |
| Event tracking | Not verified |
| Conversion funnels | Not verified |
| Session recordings | No |
| Data retention | Unlimited |
| Ecommerce tracking | Yes |
| API access | Yes |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 12 integrations: WooCommerce, FluentCart, SureCart, Easy Digital Downloads, Paid Memberships Pro, Contact Form 7 … See all → |
| Pricing | Free plan (source) |
| Website | independentwp.com |
| Facts checked | 23 Sep 2026 |
Independent Analytics integrations
Independent Analytics lists 12 integrations on its own site.
- WooCommerce
- FluentCart
- SureCart
- Easy Digital Downloads
- Paid Memberships Pro
- Contact Form 7
- WPForms
- Gravity Forms
- Fluent Forms
- MailPoet
- Mailchimp for WordPress
- Ninja Forms
See all Independent Analytics integrations →
Alternatives to Independent Analytics
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all Independent Analytics alternatives →
Also Ranked In
Independent Analytics is ranked in 2 of our directories.
Used Independent Analytics? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Independent Analytics for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Independent Analytics is listed in our Web Analytics Tools directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/independent-analytics/"><img src="https://www.itechguides.com/best/badge/independent-analytics.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update