Independent Analytics review
A privacy-focused WordPress analytics plugin with broad reporting and a generous free tier.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Independent Analytics is a privacy-focused WordPress plugin that places website analytics inside the WordPress administration area. It is designed for WordPress site owners who need reports on pages, referrers, geographic data, devices, visitors, sessions, bounce rate and campaign URLs without moving to a separate analytics dashboard. The free version supports unlimited sites, tracked pageviews, visitors and data retention, making it a strong fit for basic site measurement across multiple WordPress properties.
Pricing is structured around a free tier and three annual Pro plans. The Free Version includes core reports and privacy-friendly tracking. PRO Standard costs $49 per website annually and adds all Pro features, annual updates and support. PRO Hobbyist costs $79 annually for 3 websites, with the same Pro feature access and support terms. PRO Agency costs $199 annually for unlimited websites. Pro adds campaign URL tracking with UTM parameters, real-time analytics, code-free click tracking, ecommerce attribution, form submission tracking, visitor journey reports, customizable and saved reports, scheduled email reports, API access, and CSV and PDF exports.
Its WordPress ecosystem fit is a notable strength. Integrations include WooCommerce, Easy Digital Downloads, FluentCart, SureCart, Paid Memberships Pro, Contact Form 7, WPForms, Gravity Forms, Fluent Forms and MainWP. That coverage suits stores, membership sites, lead-generation sites and agencies managing multiple installations. The product focuses on page, campaign, click, form and ecommerce measurement rather than broader behavioral analytics: it does not include general configurable JavaScript event tracking, conversion funnels or session recording. Choose it for privacy-focused WordPress reporting with unlimited basic usage; consider an alternative if funnel analysis, session replay or flexible event instrumentation is central to your measurement needs.
Independent Analytics pros and cons
- Where it wins
- Free plan includes unlimited sites, pageviews, visitors and data retention
- Tracks campaigns, ecommerce, forms, clicks and visitor journeys
- Works with WooCommerce, forms, memberships and shopping plugins
- Where it doesn't
- No general configurable JavaScript event tracking
- No conversion funnels or session recording
- Advanced features require an annual Pro plan
Independent Analytics fact sheet, pricing and score →
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