HPS EngageTracker
HPS EngageTracker: A broad free toolkit for analyzing web behavior, with paid depth for funnels and privacy. Ranked #33 of 63 in Heatmap Tools by our editors (6.0/10); pricing: Free plan · 14-day trial; best for free teams needing core conversion analysis.
At a glance
- Editor score6.0 / 10
- PricingFree plan · 14-day trial
- Best forFree teams needing core conversion analysis
- Free planYes
- Paid from$29/mo
- Facts checked23 Sep 2026
Where it wins
- Free Starter plan includes four core behavior-analysis features
- Combines heatmaps, replays, journeys, funnels, and form analytics
- Business adds privacy controls, PII masking, API access, and device breakdowns
Where it doesn't
- No integrations or AI capabilities
- Advanced conversion paths and privacy controls require Business
- Website installation requires adding a JavaScript snippet
Our verdict on HPS EngageTracker
HPS EngageTracker is web-based behavior analytics software for SaaS teams, ecommerce businesses, marketers, agencies, UX researchers, and product teams. It captures visitor sessions and turns them into click, move, attention, and scroll heatmaps, anonymized session recordings, visitor journey maps, per-element click tracking, funnel analysis, form analytics, rage-click detection, conversion paths, and device and browser comparisons. Installation involves adding a JavaScript snippet to a website, CMS, landing-page builder, or web application, making it suited to teams that can manage a web tracking script and want several conversion-analysis views in one product.
Pricing is structured around three monthly plans. Starter costs $0 per month and includes heatmaps, click tracking, scroll depth, session recordings, basic analytics, and script installation. Pro costs $29 per month and adds rage-click detection, visitor journeys, form analytics, funnel analysis, and extended data retention. Business costs $79 per month and adds conversion-path analysis, device breakdowns, privacy controls and PII masking, API access, and long-term data retention. A 14-day free trial is also available. The free tier covers a substantial core workflow, while paid plans add more diagnostic depth and data-management controls.
The product’s breadth is its main advantage: teams can move from visual page behavior to recordings, journeys, funnels, forms, and conversion paths without narrowing their analysis to heatmaps alone. It supports web capture and an API, but the positioning does not include integrations or AI capabilities, so teams seeking a connected marketing stack or automated interpretation should consider alternatives. HPS EngageTracker fits free teams that need core conversion analysis and organizations willing to pay for deeper journey, retention, API, device, and privacy features. It is less suitable for buyers prioritizing built-in integrations or AI-led analysis.
Your product? Our editors can test HPS EngageTracker in depth and publish a review, labelled as paid · from $149/mo →
HPS EngageTracker pricing
All 3 HPS EngageTracker plans and prices →
HPS EngageTracker fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Heatmap types | Not verified |
| Session recordings | Yes |
| Monthly session limit | Not verified |
| Recording retention | Not verified |
| Rage-click detection | Yes |
| Mobile capture | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan · 14-day trial (source) |
| Website | hpsengagetracker.com |
| Facts checked | 23 Sep 2026 |
Alternatives to HPS EngageTracker
- Microsoft ClarityA free, broad heatmap toolkit for teams analyzing web and mobile behavior.9.4
- Crazy EggA familiar heatmap toolkit with recordings, testing, surveys, and AI analysis.9.2
- MatomoA broad open-source analytics suite for teams that need heatmaps and data ownership.9.1
See all HPS EngageTracker alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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