Housing Market CRM
Housing Market CRM: A free core CRM with property-linked leads and paid tiers for routing and matching. Ranked #67 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Free plan; best for teams wanting an affordable CRM with lead routing.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forTeams wanting an affordable CRM with lead routing
- Free planYes
- Paid from$29/user/mo
- Automated follow-upYes
- Founded2017 · Tampa, Florida, USA
- Facts checked22 Sep 2026
Where it wins
- Free plan includes a Kanban pipeline and property-linked conversations
- Pro adds lead scoring, reverse matching and follow-up sequences
- Business includes team routing, reporting, API and webhooks
Where it doesn't
- CRM access is web-only, with no native mobile app
- No website is included in the CRM plans
- Mailbox and calendar sync are still being built
Our verdict on Housing Market CRM
Housing Market CRM brings portal enquiries, contacts, property-linked conversations, tasks and pipeline stages into one workspace for real estate agents, agencies and developer sales teams. Its free plan covers core CRM work, including a Kanban lead pipeline, contact records, a calendar, viewings, dated follow-ups and notifications. That makes it a practical starting point for solo agents or teams that want to organize enquiries before paying for more automation or team controls.
Pricing separates basic lead management from campaign, matching and team functions. Free costs $0 per month. Pro costs $29 per user per month and adds email campaigns with delivery, open, click and bounce tracking, contact list uploads, lead scoring, reverse matching between listings and contacts, follow-up sequences and an AI listing writer. Business costs $99 per month and adds team roles and permissions, assignment rules including round-robin routing, reporting, an audit log, commission and deal tracking, and a client portal. A $29-per-month Importer add-on, available on any plan, handles property imports from CSV and XML feed files. Choose Pro for individual campaign and matching tools; Business is the fit when shared lead assignment and oversight matter.
Its ecosystem covers Housing Market Group portals, Housing Market Ads and Housing Market Cloud, alongside CRM imports from HubSpot, Salesforce, Zoho, Pipedrive, CSV and Excel. Open API and webhooks are available on Business. The browser-based service can be accessed on a phone, but there is no native mobile app, no website included with the CRM, and Gmail/Microsoft 365 mailbox sync and Google Calendar/Outlook sync are still being built. Teams that need mobile-native workflows, an included property website or those syncs now should compare alternatives; teams focused on lead routing and property matching may find the plan structure more relevant.
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Housing Market CRM pricing
All 4 Housing Market CRM plans and prices →
Housing Market CRM fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/user/mo |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | No |
| Mobile app | No |
| Email marketing | Yes |
| Lead import | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Housing Market Group portals, Housing Market Ads, Housing Market Cloud, HubSpot, Salesforce, Zoho … |
| Pricing | Free plan (source) |
| Website | housingmarketcrm.com |
| Facts checked | 22 Sep 2026 |
Housing Market CRM integrations
Housing Market CRM lists 9 integrations on its own site.
- Housing Market Group portals
- Housing Market Ads
- Housing Market Cloud
- HubSpot
- Salesforce
- Zoho
- Pipedrive
- CSV
- Excel
Alternatives to Housing Market CRM
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Housing Market CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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