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Hawkeye

Freemium#16 of 27 in Eye Tracking Software

Hawkeye: A focused way to run eye-tracking tests with an iPhone or iPad. Ranked #16 of 27 in Eye Tracking Software by our editors (7.5/10); pricing: Free plan; best for quick iPhone and iPad prototype tests.

7.5/10Editor score

Visit Hawkeye

Hawkeye7.5 Visit Hawkeye

At a glance

Editor score
7.5 / 10
Pricing
Free plan
Best for
Quick iPhone and iPad prototype tests
Free plan
Yes
Input method
Hardware
Facts checked
22 Sep 2026

Where it wins
- Uses an iPhone or iPad TrueDepth camera instead of dedicated hardware
- Combines heatmaps, focus diagrams, recordings, and gaze statistics
- Exports eye position, UI element, and touch data to CSV
Where it doesn't
- Free plan is limited to one project and five sessions
- Prototype support is limited to InVision, Marvel, and Sketch
- Requires an iPhone or iPad with a TrueDepth camera

Our verdict on Hawkeye

Hawkeye is software-based eye-tracking software for product, UX, and research teams. It uses an iPhone or iPad TrueDepth camera to test websites, images, and supported prototypes without code changes or dedicated eye-tracking hardware. Teams can conduct in-person studies, invite participants, manage projects and sessions, and review heatmaps, focus-point diagrams, screen recordings, and participant gaze-duration statistics. Its strongest fit is quick mobile-based evaluation of digital experiences rather than broad research programs requiring a larger ecosystem.

The published plans show a Free tier with one project and five sessions, plus the ability to view and share previously conducted tests. The Starter plan is designed for continuing eye-tracking tests after the free allowance. Hawkeye's analysis features give the product practical depth for lightweight studies: calibration includes accuracy feedback, results can include aggregated heatmaps, and CSV export contains eye position, UI element, and touch data. That combination supports both visual review and further analysis without making the product dependent on a single chart type.

Platform fit is focused. Hawkeye supports web testing and iOS-based capture, with prototype testing for InVision, Marvel, and Sketch. It can cover websites and images without code changes, which suits teams evaluating early concepts or existing pages. The trade-off is a narrower scope than a research suite: organizations needing broader prototype, platform, or study-tool coverage may need an alternative. Choose Hawkeye for accessible iPhone and iPad testing with clear visual outputs; look elsewhere if your work depends on wider integrations or hardware-independent capture.

Your product? Our editors can test Hawkeye in depth and publish a review, labelled as paid · from $149/mo →

Hawkeye pricing

Plans Free planFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 22 Sep 2026.

See plans on new.usehawkeye.com

All 2 Hawkeye plans and prices →

Hawkeye fact sheet

Free plan	Yes
Paid from	Not verified
Input method	Hardware
Study mode	Both
Participant limit	Not verified
Gaze visualizations	heatmaps, focus point diagrams
Export formats	CSV, screen recordings, heatmaps
Supported platforms	iPhone, iPad, web
Deployment	Cloud, Mobile
Platforms	Web, iOS
Support	Live chat, Email
Built for	Small business, Mid-market (editorial estimate)
Integrations	3 integrations: InVision, Marvel, Sketch
Pricing	Free plan (source)
Website	new.usehawkeye.com
Facts checked	22 Sep 2026

Hawkeye integrations

Hawkeye lists 3 integrations on its own site.

InVision
Marvel
Sketch

Alternatives to Hawkeye

See all Hawkeye alternatives →

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Featured on iTechGuides

Hawkeye is listed in our Eye Tracking Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update